The Official Auctionwatch.com Tips and Techniques Guide

Overview

Upon its initial launch in July 1998, AuctionWatch.com established itself as the auction-goers advocate, taking an impartial, in-depth, and occasionally hard-edged approach to the issues and events of the online auction arena. In this book, AuctionWatch.com and Dennis Prince, a regular contributor to AuctionWatch.com, provide you with tips and tactics that you can reference easily and apply without delay before, during, and after an auction. Each chapter of the book features a general introduction to the specific...
See more details below
Available through our Marketplace sellers.
Other sellers (Multimedia Set)
  • All (6) from $5.43   
  • New (2) from $10.99   
  • Used (4) from $5.43   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$10.99
Seller since 2007

Feedback rating:

(87)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
2000-10 Paperback New Beautiful New Paperback Book with Glossy Finish. Very minor destress on cover edges.

Ships from: Farmerville, LA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$14.99
Seller since 2013

Feedback rating:

(2)

Condition: New
New New. With CD. black reminder line at the bottom. bottom shows some shelf wear.

Ships from: Scarborough, Canada

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Upon its initial launch in July 1998, AuctionWatch.com established itself as the auction-goers advocate, taking an impartial, in-depth, and occasionally hard-edged approach to the issues and events of the online auction arena. In this book, AuctionWatch.com and Dennis Prince, a regular contributor to AuctionWatch.com, provide you with tips and tactics that you can reference easily and apply without delay before, during, and after an auction. Each chapter of the book features a general introduction to the specific topic at hand and then proceeds to serve up a generous and appropriate number of easy-to-use tips laid out in a logical, linear progression. AuctionWatch.com's Official Guide to Online Buying and Selling will be of greatest immediate use to the seasoned auction-goer. Although it caters to online auction buyers, it also focuses on tips and tactics for medium and high volume sellers. It is presented in an easy-to-use, immediately applicable format that promotes more efficient and successful online auctioning for buyers and sellers.
Read More Show Less

Editorial Reviews

From Barnes & Noble
This is simply the best guide to online auctions we've seen yet -- for both buyers and sellers! Coverage includes: top ten frauds at online auctions, merchandise authentication and appraisal, establishing your sales policies, dealing with deadbeat bidders, cross-selling on multiple sites in multiple formats, tracking your expenditures and business activities, and much more.
Read More Show Less

Product Details

  • ISBN-13: 9780761529996
  • Publisher: Premier Press
  • Publication date: 10/1/2000
  • Edition description: BK&CD-ROM
  • Pages: 291
  • Product dimensions: 7.39 (w) x 9.12 (h) x 0.75 (d)

Table of Contents

Foreword
Introduction
Part I: Getting Started and Brushing Up Your Online Auction Knowledge
Chapter 1: Step into the Parlor: Understanding the Online Auction Marketplace
Alphabet Soup: Dynamic Pricing Venues (P2P, B2C, B2B)
Auction Format Fundamentals
More Than One Place: Different Sites, Different Delights
Serve Yourself: Auction Site Services
Codes of Conduct: Auction Site Rules
The Ritual of Registration
Developing an Appreciation: Critiquing Online Venues
The "F" Word: Fees
Keeping Up with Current (Auction) Events
The Mind and Mentality of the Auction-Goer
Chapter 2: Setting Your Sights, Establishing Your Goals
Knowing What You Want and Why You're Here
Collectors, Resellers, and Investors
Different Strokes for… Well, You Know
Shared Goals, Shared Habits
Finding What You Seek
Other Resources
Setting Your Limits (and Sticking to Them!)
The Basics of Supply and Demand
When to Buy (and When to Consider Selling)
Understanding the Elliptical Marketplace
Your Personal Power at the Auction Places
Chapter 3: The Rules of Engagement
Asking the Right Questions in the Right Way at the Right Time
Responding to Customer Queries
Providing Additional Information
Encourage the Bid
Keys to a Smooth Transaction
The Difficult Buyer or Seller
Dealing with Deadbeat Bidders
Compassion Has Its Place
Chapter 4: Policy Making—How Will You Conduct Business?
The Fine Print: Read It, Know It, Live It
Establishing Your Sales Policy
Payment Methods and Services
Money Orders and Cashier's Checks
Personal Checks
Credit Cards
Online Payment Services
Pros and Cons of Online Payment?
Cash Payment
Everything Else
International Payments
Shipping and Handling
What Buyers Need to Know about S&H
How Does Your S&H Policy Stack up?
Refunds and Guarantees
Announcing Your Refund and Guarantee Policy Up Front
Your Policy at a Glance
The Best Way to Post Your Policy
Sticking to Your Guns (While Staying Flexible)
When You Just Can't Bend
Chapter 5: Getting Organized
The Auction Office
Why Bother with a Static Workplace?
The Bare Necessities
Tools of the Trade
The Enhancing Extras
Online Management Services
Staging Your Auction Items
Staging Area Basics
The Supply Room
Establishing a Supply Room
Stocking a Supply Room
Organizing a Supply Room
Point of Departure: Which Carrier Should You Choose?
Time Management
Tangible Time-saving Strategies
The Intangibles
Chapter 6 Fraud: The Sale That Went South
The Top Ten Frauds at Online Auctions
Fraud #1: Bid Shilling
Fraud #2: Bid Shielding
Fraud #3: Fake Photos and Misleading Descriptions
Fraud #4: Final Price Manipulation
Fraud #5: Inflated Shipping and Handling Costs
Fraud #6: Failure to Ship Merchandise
Fraud #7: Selling Knock-Offs, Fakes, and Reproductions
Fraud #8: Improper Grading Techniques
Fraud #9: Phony Loss and Damage Claims
Fraud #10: Switch and Return
Avoid the Rush to Judge
Fee Refunds and Auction Insurance
Plan of Action
Organizations on Your Side
When It's Time to Take a Loss
Part II: Polishing Your Auction Presence
Chapter 7: Representing Yourself Lke a Pro: Listing Effectively
The Details of Differentiation
Auction Titles
Auction Categories
Creative Categorizing
Auction Descriptions
Setting the Hook
So What's a Good Hook?
Using HTML for Your Auction Listings
Auction Photos
Integrating Photos into Your Listings
Editing Your Images
Pulling It All Together
Chapter 8: Sharpening Your Sales Skills
Timing Your Auctions
Is It All in the Timing?
Recognizing and Responding to Trends
The Price That Entices
Keys to Item Grading
The Importance of Item Expertise
How Do You Become an Expert?
Standing Out in the Crowd
Bulk Listing Tools and Techniques
Making the Most of Bulk Listers
Cross-Sell on Multiple Sites in Multiple Formats
Keys to Re-Listing
If at First You Don't Succeed
Chapter 9: Understanding Copyrighted, Infringing, and Forbidden Items
What the Sites Forbid
Why They Forbid 'Em
Deals, Steals, and Gray Market Goods
Let the Buyer Be Aware
The A-B-Cs of Copyright
Your Checklist to Avoid Posting Infringing Items
Can You Claim Copyright of Your Auctions?
What's Wrong with a Little Infringement Between Friends?
What the Auction Sites Are Doing About Copyright Infringement
The Long Arm of the Law
The Auction Vigilante
Dealing with Overzealous Net Cops
Know Your Rights
Chapter 10: Get Real: Authentication and Appraisal
Why Authenticate?
When Should You Authenticate?
What Should Be Authenticated?
Go to the Source: Do-It-Yourself References
Should You Use a Professional Appraiser?
Seeking a Professional Appraiser
Documenting Value and Authenticity
What to Do If It's Bogus
Chapter 11: Establishing and Managing Your Inventory
Reality Check: Know Your Margins
Establishing Sources of Inventory
The Goods Might Be Right Under Your Nose
Reinvestment: Budget and Buy for Resale
Tools and Techniques to Keep Track of It All
Storage Concerns
Rotate Your Stock, Follow the Trends
Chapter 12: Dollars and Sense: Tracking Expenditures, Tracking Activity
Balance Your Budget
The Numbers Rarely Lie
Balance Your Inventory
Balance Your Time
Record Your Expenses
Document the Details
Record Your Sales
Watch Your Assets
Prepare for Hard Times
Part III: The Evolution of Your Business
Chapter 13: Putting Your Best Foot Forward: Online Merchant Marketing
A Self-Assessment to Determine If You're Ready to Become a Merchant
Your Reputation Precedes You
The Do-It-Yourself Marketing Campaign
Calling in the Experts
Profile Your Customers
Developing a Brand
Making a Name for Yourself
Chapter 14: Customer Support: The Next Level
The Essentials of Excellent Customer Service
Define Customer Satisfaction
How Do You Stack up?
The Extra Mile
E-mail Support
Phone Support
Business Hours
Satisfaction Guaranteed
Seller, Protect Thyself
Chapter 15: Register, Report, and Deduct: The Pros and Cons of Being a Business
Licensed for Business
Capital Gains on Auction Sales
How Big Is Your Business?
Social Security Tax
Business Deductions
Tax Shelters
Business Insurance and Other Protections
Charging Sales Tax
Chapter 16: Beyond the Home Office
What's Your Motivation?
A Final Checklist
Before You Go, Is There a Better Alternative?
Outside Office
Physical Storefront
Small Business Loans
Are You a Good Loan Prospect?
Glossary of Online Auction Lingo
Index
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)