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From the Publisher"John Davis' book, The Olympic Games Effect, made a keycontribution to understanding the economics of the Olympics,marketing of the Olympics, and the Olympic Games as a brand. Thesecond edition of this important and readable volume offers newcase studies and insights on social media. It should be requiredreading for corporate marketers tied to sport."
—Glenn Hubbard, Dean and Russell L. Carson Professorof Finance and Economics, Columbia Business School
"Olympic marketing is fundamentally different from what istaught in traditional marketing texts, which is why this book issuch a welcome addition to marketing knowledge. This editioncontains updates with new observations from the Beijing andVancouver Olympics. It explores the significance of the latestshifts in marketing derived from such trends as the rise in socialmedia."
—Lynn Kahle, Giustina Professor and Head, Dept. ofMarketing, Lundquist College of Business, University of Oregon
"The sponsorship of the Olympics has been a critical part of themarketing success of many global companies including Samsung. AsSouth Korea prepares for the 2018 PyeongChang Winter OlympicsSamsung and scores of potential sponsors will be debating the rightstrategy on how to leverage those Games to help communicate theirbrands. Worry no more as John Davis' The Olympic GamesEffect will become the key 'go to' resource for thesecompanies."
—Dae Ryun Chang, Professor of Marketing, YonseiUniversity
"As a fellow International Olympic Academy faculty member andprofessor of sport management, I can write that John Davis' bookshould stand as a required companion piece to Dick Pound's Insidethe Olympics in helping a very wide population grasp the OlympicGames' magnitude and global importance. The Olympic GamesEffect is well written, thoroughly researched, and greatly addsto the canon of Olympic literature. It is heroic, like a trueOlympian, in its commitment and achievement."
—Rick Burton, David B. Falk Professor of SportManagement at Syracuse University and author of the historicalthriller The Darkest Mission
"Just follow John Davis into the fascinating world of theOlympic Games and the enormous potentials they offer as a powerfulglobal brand. Learn more about the opportunities and risks ofOlympic sponsorship and how the pure idea and image of the OlympicGames create value for everyone involved."
—Professor Dr. Anton Meyer, Head of MarketingDepartment, Munich School of Management, LMU