The One-Day Marketing Plan: Organizing and Completing the Best Plan for Your Company

The One-Day Marketing Plan: Organizing and Completing the Best Plan for Your Company

by Roman Heibing, Scott Cooper
     
 
Need a marketing plan that will work -- fast? Turn to this concise guide. It breaks down the complex marketing planning process into ten critical steps that enable you to develop a disciplined, precise, and workable marketing plan -- today.

Overview

Need a marketing plan that will work -- fast? Turn to this concise guide. It breaks down the complex marketing planning process into ten critical steps that enable you to develop a disciplined, precise, and workable marketing plan -- today.

Product Details

ISBN-13:
9780844233581
Publisher:
McGraw-Hill/Contemporary
Publication date:
12/01/1994
Pages:
256
Product dimensions:
8.88(w) x 11.40(h) x 1.03(d)

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