The One to One Fieldbook

The One to One Fieldbook

5.0 1
by Don Peppers, Bob Dorf, Martha Rogers
     
 

This guide to the application of the one to one marketing strategy created by the authors contains checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as instructions for planning, implementing, and upgrading a marketing programme.  See more details below

Overview

This guide to the application of the one to one marketing strategy created by the authors contains checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as instructions for planning, implementing, and upgrading a marketing programme.

Product Details

ISBN-13:
9781900961875
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
02/16/1999
Pages:
405

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