The One to One Fieldbook by Don Peppers, Bob Dorf, Martha Rogers |, Paperback | Barnes & Noble
The One to One Fieldbook

The One to One Fieldbook

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by Don Peppers, Bob Dorf, Martha Rogers
     
 
This guide to the application of the one to one marketing strategy created by the authors contains checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as instructions for planning, implementing, and upgrading a marketing programme.

Overview

This guide to the application of the one to one marketing strategy created by the authors contains checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as instructions for planning, implementing, and upgrading a marketing programme.

Product Details

ISBN-13:
9781900961875
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
02/16/1999
Pages:
405

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