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The Online Copywriter's Handbook / Edition 2
     

The Online Copywriter's Handbook / Edition 2

by Robert Bly
 

ISBN-10: 0658020994

ISBN-13: 9780658020995

Pub. Date: 01/30/2003

Publisher: McGraw-Hill Professional Publishing

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add

Overview

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

Product Details

ISBN-13:
9780658020995
Publisher:
McGraw-Hill Professional Publishing
Publication date:
01/30/2003
Edition description:
REV
Pages:
336
Product dimensions:
5.90(w) x 8.90(h) x 0.78(d)

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