The Online Millionaire: Strategies for Building a Web-Based Empire on Ebay and Beyond

Overview

While eBay is by far the biggest, boldest, and mostopportunity-laden e-commerce site the world has ever known, thereare now many other ways for you to grow your online business. Withjust a few clicks, you can also be up and running on everythingfrom Amazon.com and Yahoo! to your own proprietary site—ifyou know the right steps to follow. It's a savvy and increasinglypopular strategy known as "multi-channel online marketing." Inessence, by making your presence known through a variety ofchannels, customers can ...

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Overview

While eBay is by far the biggest, boldest, and mostopportunity-laden e-commerce site the world has ever known, thereare now many other ways for you to grow your online business. Withjust a few clicks, you can also be up and running on everythingfrom Amazon.com and Yahoo! to your own proprietary site—ifyou know the right steps to follow. It's a savvy and increasinglypopular strategy known as "multi-channel online marketing." Inessence, by making your presence known through a variety ofchannels, customers can easily do business with you in a variety ofways. It's how the world's wealthiest and savviest entrepreneursoperate, and those who have mastered this art have made hugefortunes.

In The Online Millionaire, author and Internet businessexpert Amy Joyner shows you how to build your own multi-channelonline marketing empire, regardless of what products or servicesyou sell. This book introduces you to the most popular Web-basedmarketplaces and reveals the tricks of the trade for excelling ineach one. You'll learn the ins and outs of thriving on eBay,Amazon.com, Yahoo!, Overstock.com, and many others. Plus, you'lldiscover how to use search engines and comparison-shopping sites toattract customers and drive sales—often at little or no cost.You'll also get the inside scoop on how to build your ownprofessional e-commerce store, along with proven ways to make moneypromoting related companies and products on your site.

In each information-packed page, you'll uncover:

  • The best ways to get your online business started and what itreally takes to build a thriving Internet empire
  • The secrets to looking like a multimillion-dollar business,even if you're running everything from your kitchen table
  • Ways to increase your feedback rankings and product reviews,making buyers more inclined to do business with you
  • The different options for pricing items—and which oneswork best
  • How to cross-promote your merchandise among various sellingplatforms
  • Proven methods for creating a smooth-running system that allowsorders to be filled quickly and efficiently

Written in a straightforward and accessible style, each chapterin The Online Millionaire opens with a detailed overview ofa potential marketing channel, and contains specific instructionsand tips for getting started. It then includes a discussion of theproducts that sell best, offers a candid look at the venue's prosand cons, outlines an action plan for deciding whether this outletis right for you, and includes stories of some online entrepreneurswho are successfully marketing their products through the featuredchannel.

Some of the world's most revered Web-based entrepreneurs havemade millions by mastering the art of multi-channel marketing. Thisone-of-a-kind guide will show you how to do the same by revealingthe proven strategies that can help you create a profitable onlineempire.

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Product Details

  • ISBN-13: 9780471786740
  • Publisher: Wiley
  • Publication date: 1/2/2007
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.40 (w) x 9.17 (h) x 1.00 (d)

Meet the Author

AMY JOYNER is an online expert and award-winning businessand technology reporter. The author of numerous books, includingThe eBay Millionaire (Wiley), she has been covering e-commerce andentrepreneurship for many years, and also runs her own thrivingeBay business. Joyner has appeared on a variety of media outlets,including CNN, the BBC, and National Public Radio. In addition, herwork has been featured in such newspapers and magazines as theWashington Post and Fortune.

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Table of Contents

Introduction.

How Multichannel Online Marketing Works.

Using This Book.

Chapter 1. Mastering eBay.

Chapter 2. Conquering Amazon.

Chapter 3. Auctions and Shopping on Yahoo!

Chapter 4. Building Your Own Web Site.

Chapter 5. Other Auction Sites and Online Marketplaces.

Over Stock Auctions.

uBid.

iOffer.

Half.Com

Pros and Cons of the Various Auction Sites.

Chapter 6. Search-Engine Marketing.

Chapter 7. Using the Comparison-Shopping Engines.

Chapter 8. Advertising and Affiliate Programs.

Fifty Keys to Becoming an Online Millionaire.

Resources.

Acknowledgments.

Index.

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