The Owner's Manual for the Brain: Everyday Applications from Mind-Brain Research

The Owner's Manual for the Brain: Everyday Applications from Mind-Brain Research

by Pierce J. Howard
     
 
This information-packed guidebook combines the latest in brain research with the real world applications for your personal, family and work life.

Overview

This information-packed guidebook combines the latest in brain research with the real world applications for your personal, family and work life.

Editorial Reviews

Publishers Weekly - Publisher's Weekly
Although medical science can describe and define many of the brain's functions, the relationship between brain and behavior is not yet fully understood. Howard, director of the Center for Applied Cognitive Studies, a Charlotte, N.C.-based consulting firm, organizes workshops so people can better comprehend this relationships and make appropriate changes in their lives. His book includes chapters on the psychobiology of emotions and getting along with the opposite sex (including research on why men and women supposedly differ in math and verbal skills). He cites studies from a variety of sources to back himself up. Some of his goals are very basic--for example, how to get a better night's sleep or improve memory by relying on specific diet recommendations. Others, such as delaying the onset of Alzheimer's disease, are more experimental. But, unfortunately, the book reads as a hodge-podge of research findings, followed by applications by Howard. (July)
Library Journal
Howard, director of the Center for Applied Cognitive Studies (Charlotte, North Carolina), has digested an assortment of brain research and created what he hopes will be a practical "reference work for consumers." Targeting an audience of lifelong learners, educators, and managers, he has selected research on intelligence, stress, learning, creativity, memory, and the emotions. Brief synopses of the research are followed by suggested applications ranging from the familiar (drink warm milk to promote sleep) to the novel and impractical (schedule math tests for females during the first half of the menstrual cycle). While this book lacks formal references for the research cited, it does offer a variety of ideas and perspectives and some excellent reading lists for the general reader.-Laurie Bartolini, Lincoln Lib., Springfield, Ill.

Product Details

ISBN-13:
9781885167651
Publisher:
Bard Press TX
Publication date:
04/25/2006
Edition description:
REV
Pages:
1040
Product dimensions:
7.60(w) x 9.38(h) x 2.17(d)

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