The Patron's Payoff: Conspicuous Commissions in Italian Renaissance Art by Jonathan K. Nelson, Richard J. Zeckhauser | | 9780691125411 | Hardcover | Barnes & Noble
The Patron's Payoff: Conspicuous Commissions in Italian Renaissance Art

The Patron's Payoff: Conspicuous Commissions in Italian Renaissance Art

by Jonathan K. Nelson, Richard J. Zeckhauser
     
 

ISBN-10: 0691125414

ISBN-13: 9780691125411

Pub. Date: 08/04/2008

Publisher: Princeton University Press

In The Patron's Payoff, Jonathan Nelson and Richard Zeckhauser apply the innovative methods of information economics to the study of art. Their findings, written in highly accessible prose, are surprising and important. Building on three economic concepts—signaling, signposting, and stretching—the book develops the first systematic methodology for

Overview

In The Patron's Payoff, Jonathan Nelson and Richard Zeckhauser apply the innovative methods of information economics to the study of art. Their findings, written in highly accessible prose, are surprising and important. Building on three economic concepts—signaling, signposting, and stretching—the book develops the first systematic methodology for assessing the meaning of art patronage and provides a broad and useful framework for understanding how works of art functioned in Renaissance Italy.

The authors discuss how patrons used conspicuous commissions to establish and signal their wealth and status, and the book explores the impact that individual works had on society. The ways in which artists met their patrons' needs for self-promotion dramatically affected the nature and appearance of paintings, sculptures, and buildings. The Patron's Payoff presents a new conceptual structure that allows readers to explore the relationships among the main players in the commissioning game—patrons, artists, and audiences—and to understand how commissioned art transmits information. This book facilitates comparisons of art from different periods and shows the interplay of artists and patrons working to produce mutual benefits subject to an array of limiting factors. The authors engage several art historians to look at what economic models reveal about the material culture of Italy, ca. 1300-1600, and beyond. Their case studies address such topics as private chapels and their decorations, donor portraits, and private palaces.

In addition to the authors, the contributors are Molly Bourne, Kelley Helmstutler Di Dio, Thomas J. Loughman, and Larry Silver.

Product Details

ISBN-13:
9780691125411
Publisher:
Princeton University Press
Publication date:
08/04/2008
Pages:
256
Product dimensions:
7.10(w) x 10.10(h) x 0.90(d)

Table of Contents

Illustrations ix
Foreword xiii
Preface xvii
Introduction 1

Part I: THE COMMISSIONING GAME 15
Chapter One: Main Players: Patrons, Artists, and Audiences 17
Chapter Two: Analytic Framework: Benefits, Costs, and Constraints 37
Chapter Three: Theories of Distinction: Magnificence and Signaling 67
Chapter Four: Selecting and Magnifying Information: Signposting and Stretching 85

Part II: THE PATRON'S PAYOFF 111
Chapter Five: Private Chapels in Florence: A Paradise for Signalers by Jonathan K. Nelson and Richard J. Zeckhauser 113
Chapter Six: Commissioning Familial Remembrance in Fourteenth-Century Florence: Signaling Alberti Patronage at the Church of Santa Croce by Thomas J. Loughman 133
Chapter Seven: Signs of Success: Leone Leoni's Signposting in Sixteenth-Century Milan by Kelley Helmstutler Di Dio 149
Chapter Eight: Mantegna's Madonna della Vittoria and the Rewriting of Gonzaga History by Molly Bourne 166
Chapter Nine: Image Is Everything: Visual Art as Self-Advertising (Europe and America) by Larry Silver 185

Contributors 225
Index 227

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >