The PayPal Official Insider Guide to Selling with Social Media: Make money through viral marketing

Overview

This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with PayPal.

This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on social media. Sellers...

See more details below
Paperback
$23.69
BN.com price
(Save 21%)$29.99 List Price
Other sellers (Paperback)
  • All (13) from $1.99   
  • New (5) from $18.95   
  • Used (8) from $1.99   
The PayPal Official Insider Guide to Selling with Social Media: Make money through viral marketing

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.49
BN.com price
(Save 43%)$23.99 List Price

Overview

This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with PayPal.

This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on social media. Sellers will see how to apply PayPal via custom apps, buttons, badges, widgets, and more. Sellers using PayPal can help buyers make transactions as part of their regular networking on posts, blogs, tweets, podcasts, videos, group-sites, and more.

This book provides a PayPal playbook to help casual sellers and established business owners use social media to build better ongoing customer relationships and more profits online.

Read More Show Less

Product Details

  • ISBN-13: 9780321804808
  • Publisher: PayPal Press
  • Publication date: 1/3/2012
  • Series: PayPal Press Series
  • Edition number: 1
  • Pages: 201
  • Product dimensions: 6.90 (w) x 9.00 (h) x 0.60 (d)

Table of Contents

Part 1 Understanding PayPal for Social Media
1 Learning How PayPal Works
2 Charting the Social Commerce Landscape
3 Choosing PayPal for Social Media
Part 2 Choosing Social Media Presence
4 Mapping the Social Media Landscape and Key Websites
5 Planning Your Social Media Brand Presence
Part 3 A Social Media Sales Playbook
6 Connecting with Social Media Customers
7 Transforming Social Relationships into Customers
8 Creating Content for Social Media
9 Sharing with Rich Media
Part 4 Monetizing Social media with Paypal
10 Using Promotions to Generate More Sales
11 Evaluating Your Social Media Success
12 Integrating PayPal with Websites
13 Customizing Payment Options with PayPal
14 Securing Your Transactions
15 Using PayPal Tools for Non-Profits
16 10 Ways to Profit Through Social Media
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)