The People's Car

The People's Car

by Bernhard Rieger
     
 

View All Available Formats & Editions

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

Overview

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

Editorial Reviews

Library Journal
An internationally recognizable icon for over 65 years, the Volkswagen Beetle has a history that has remained a mystery, until now. Rieger (history, Univ. Coll. London) describes the Beetle not primarily in design or automotive terms but in its social, political, and cultural context. From its original design by Ferdinand Porsche, commissioned by Hitler in the 1930s, to its role as a symbol of a new, post-World War II Germany, the Beetle became second only to Ford's Model T as a car for the masses and, eventually, a feature of the emergence of the middle class. Rieger takes a scholarly approach, using primary source research from interviews, newspapers, and international archives to narrate a definitive biography of the "Bug." VERDICT Although at times unnecessarily repetitive, this overview of the car's journey from its Third Reich conception to lovable international representation of a renewed Germany is sure to interest die-hard Beetle lovers as well as automobile history buffs. Andrea Hiott's Thinking Small concentrates on the personalities that conceived, developed, engineered, and marketed the Beetle and will round out the story of the People's Car.—Maria Bagshaw, Elgin Community Coll. Lib., IL

Product Details

ISBN-13:
9780674075757
Publisher:
Harvard University Press
Publication date:
04/09/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
491,013
File size:
6 MB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >