The Perfect Package: How to Add Value Through Graphic Design

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Some graphic design gets your attention. Some sticks in the memory. Then there are those very special projects that actually become a permanent landmark on the cultural landscape. Joe Boxer. Volkswagen. Victoria's Secret. These and more than 25 additional projects are featured inside. What causes people to embrace these designs? How do they stay vital and alive? In the pages of The Perfect Package, you'll learn their secrets.
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More About This Book

Overview

Some graphic design gets your attention. Some sticks in the memory. Then there are those very special projects that actually become a permanent landmark on the cultural landscape. Joe Boxer. Volkswagen. Victoria's Secret. These and more than 25 additional projects are featured inside. What causes people to embrace these designs? How do they stay vital and alive? In the pages of The Perfect Package, you'll learn their secrets.
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Product Details

  • ISBN-13: 9781592530120
  • Publisher: Rockport Publishers
  • Publication date: 8/29/2003
  • Edition description: First Paperback Edition
  • Edition number: 1
  • Pages: 160
  • Product dimensions: 8.50 (w) x 11.06 (h) x 0.49 (d)

Table of Contents

Dedication
Introduction 8
10
Bodybuilders 18
IKEA 20
Volkswagen 26
Victoria's Secret 32
Superdrug 36
Harley-Davidson 42
Got Milk? 50
Underdogs 52
Orange 54
Corus 60
Phoebe 45 66
Free 68
Jugglezine 74
Boy Scouts of America 80
Leatherman 88
Nichers 90
Miller Genuine Draft 92
Fossil 98
Secrest Series 106
Guangzhou city anniversary 108
Mambo 112
Trickett & Webb Calendars 118
Pez 124
Out of the Blue 126
Tazo Tea 128
Target 132
Iomega ZIP drive 134
Fresh 140
Dirty Girl 146
SAP 152
Altoids 156
Directory of Contributors 158
About the Author 160
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