The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets

Overview

How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples - both works-in-progress and finished products. Whether you ...
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Overview

How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples - both works-in-progress and finished products. Whether you need a simple offset flier or a full-color, multipage corporate brochure, this is your one-stop source for the perfect sales piece. Learn how to set production schedules and budgets and stick to them; hire and communicate with writers, designers, and printers; use the latest desktop publishing technologies; fold, bind, and lay out your brochure with appropriate typefaces and visual aids; cope with special problems such as addressing multiple markets, multistep sales cycles, finding a unifying theme for disparate products, introducing new products or services; and manage an ongoing promotional literature program.
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Product Details

  • ISBN-13: 9780471004035
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 8/1/1994
  • Series: Small Business Series , #18
  • Edition number: 1
  • Pages: 237
  • Product dimensions: 7.70 (w) x 9.58 (h) x 0.74 (d)

Meet the Author

ROBERT W. BLY is an independent copywriter and advertising consultant. He has done freelance copywriting and advertising for a wide range of corporate clients including Chemical Bank, Associated Air Freight, Allied-Signal, ITT, Online Software, and many others. He is also a successful author of more than a dozen books, including Targeted Public Relations and The Elements of Business Writing.
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Table of Contents

Preface 1
1 So You Think You Need Printed Literature! 3
2 Getting Started: Planning, Scheduling, Budgeting 20
3 People Who Can Help You (and Where to Find Them) 40
4 Telling Your Story: The Outline 60
5 Selling Your Company and Your Product: The Copy 86
6 Finding Your Look: The Design 114
7 Getting the Picture: Illustrating Your Promotional Literature 138
8 Special Marketing Problems (and How to Solve Them) 162
9 Production Time! 176
10 Keeping It Going: How to Manage a Promotional Literature Program 196
Glossary 225
Index 232
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