The Perfection of Marketing: The CEO's Guide to Building a Brand and Driving Sales in Three Steps

Overview

The Perfection of Marketing puts you in the room with James Connor, a leading brand expert to hear the exact advice he's given to over 200 CEOs on the most efficient methods to build their brand and increase marketing ROI. Culminating from 12 years of work, these best practices are battle tested for small and midsized businesses. This practical guide gives you the detailed playbook run by The James Group, a brand strategy and full-service advertising agency in New York City, which has made more money for 95% of ...

See more details below
Other sellers (Hardcover)
  • All (10) from $13.27   
  • New (5) from $13.27   
  • Used (5) from $14.97   
Sending request ...

More About This Book

Overview

The Perfection of Marketing puts you in the room with James Connor, a leading brand expert to hear the exact advice he's given to over 200 CEOs on the most efficient methods to build their brand and increase marketing ROI. Culminating from 12 years of work, these best practices are battle tested for small and midsized businesses. This practical guide gives you the detailed playbook run by The James Group, a brand strategy and full-service advertising agency in New York City, which has made more money for 95% of their clients. Skillfully written in narrative style, this book is a must have for any CEO who wants to grow a company through marketing. With a summary and key questions at the end of each chapter, The Perfection of Marketing provides a clear path to marketing success.

Read More Show Less

Product Details

  • ISBN-13: 9780976546931
  • Publisher: Diamond Cutter
  • Publication date: 1/6/2009
  • Pages: 192
  • Product dimensions: 5.80 (w) x 8.50 (h) x 0.70 (d)

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 4 Customer Reviews
  • Posted January 26, 2009

    ATTENTION, Important read for Students and Professionals Alike!

    The simplistic language and descriptions on such a complex topic is mind boggling. I blew through the book with ease,yet still retained a great portion of information. The little outlines he has at the end of every chapter make it easy to go back and review what you need whenever you want without having to skim through or re-read the entire book. It's a tool in itself. I give it an A+, loved it.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 24, 2009

    Some Good Advice in this Book

    After being fired from my marketing job, I spent a good deal of time at my local B&N, searching the business section for books to help me get back on track. This was one of the better books I bought, and I wish it had come out a few years ago--it had some advice that might have kept me employed. It is a quick read, free of pretentious jargon.

    Was this review helpful? Yes  No   Report this review
  • Posted January 23, 2009

    more from this reviewer

    The Clearest Book On Marketing I Have Ever Read!

    I have just finished reading James Connor's brilliant book on marketing. I strongly recommend it to anyone in business or who is a student of business today. The Perfection of Marketing is a must read!<BR/>Do not spend another dime on branding and advertising before you read this book. Why? Because you want to make more money and this book tells you how.<BR/>After reading this book you will be able to make better decisions about what to do and when to do it including what decisions to make (and not make) . Connor knows what he is talking about. He has an unmatched record of success. Ninety-Five percent of James Connor's clients over the past thirteen years made more money following his step by step processes.<BR/>Connor uses a wonderful style to explain clearly exactly how to do branding and advertising using industry "best practices".<BR/>Warning-once you start reading this book you won¿t want to put it down before you finish.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 23, 2009

    No text was provided for this review.

Sort by: Showing all of 4 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)