The Perfection of Marketing puts you in the room with James Connor, a leading brand expert to hear the exact advice he's given to over 200 CEOs on the most efficient methods to build their brand and increase marketing ROI. Culminating from 12 years of work, these best practices are battle tested for small and midsized businesses. This practical guide gives you the detailed playbook run by The James Group, a brand strategy and full-service advertising agency in New York City, which has made more money for 95% of their clients. Skillfully written in narrative style, this book is a must have for any CEO who wants to grow a company through marketing. With a summary and key questions at the end of each chapter, The Perfection of Marketing provides a clear path to marketing success.
GEO40
Posted January 26, 2009
The simplistic language and descriptions on such a complex topic is mind boggling. I blew through the book with ease,yet still retained a great portion of information. The little outlines he has at the end of every chapter make it easy to go back and review what you need whenever you want without having to skim through or re-read the entire book. It's a tool in itself. I give it an A+, loved it.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted January 24, 2009
After being fired from my marketing job, I spent a good deal of time at my local B&N, searching the business section for books to help me get back on track. This was one of the better books I bought, and I wish it had come out a few years ago--it had some advice that might have kept me employed. It is a quick read, free of pretentious jargon.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.I have just finished reading James Connor's brilliant book on marketing. I strongly recommend it to anyone in business or who is a student of business today. The Perfection of Marketing is a must read!<BR/>Do not spend another dime on branding and advertising before you read this book. Why? Because you want to make more money and this book tells you how.<BR/>After reading this book you will be able to make better decisions about what to do and when to do it including what decisions to make (and not make) . Connor knows what he is talking about. He has an unmatched record of success. Ninety-Five percent of James Connor's clients over the past thirteen years made more money following his step by step processes.<BR/>Connor uses a wonderful style to explain clearly exactly how to do branding and advertising using industry "best practices".<BR/>Warning-once you start reading this book you won¿t want to put it down before you finish.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted January 23, 2009
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Overview
The Perfection of Marketing puts you in the room with James Connor, a leading brand expert to hear the exact advice he's given to over 200 CEOs on the most efficient methods to build their brand and increase marketing ROI. Culminating from 12 years of work, these best practices are battle tested for small and midsized businesses. This practical guide gives you the detailed playbook run by The James Group, a brand strategy and full-service advertising agency in New York City, which has made more money for 95% of ...