BN.com Gift Guide

The Persona Principle: How to Succeed in Business with Image-Marketing

( 1 )

Overview

Image Is Power


Image is a tool that guarantees success -- but only if you know how to use it. Even if you are the best, the most experienced, or the most talented, you cannot enjoy prosperity until you build an image that makes you visible to your potential market. The Persona PrincipleTM will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. You'll learn to create an effective plan to reach your ...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (24) from $1.99   
  • New (5) from $1.99   
  • Used (19) from $1.99   
Close
Sort by
Page 1 of 1
Showing 1 – 4 of 5
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2005

Feedback rating:

(345)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
1996 Hardcover Brand New. 100% Money Back Guarantee! Ships within 1 business day, includes tracking. Carefully packed. Successful business for 25 Years!

Ships from: Darby, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2014

Feedback rating:

(127)

Condition: New
0684802686

Ships from: North Dartmouth, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.99
Seller since 2014

Feedback rating:

(30)

Condition: New
Excellent Buy!!!

Ships from: Pleasant View, TN

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$32.59
Seller since 2014

Feedback rating:

(323)

Condition: New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing 1 – 4 of 5
Close
Sort by
Sending request ...

Overview

Image Is Power


Image is a tool that guarantees success -- but only if you know how to use it. Even if you are the best, the most experienced, or the most talented, you cannot enjoy prosperity until you build an image that makes you visible to your potential market. The Persona PrincipleTM will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. You'll learn to create an effective plan to reach your business, sales, marketing, and personal goals -- all on image alone. With numerous business anecdotes, sidebars and case studies on companies as diverse as Nike and Smartfood, The Persona Principle illustrates how to



  • Become successful without capital


  • Overcome the two biggest obstacles to success -- invisibility and incredibility


  • Capitalize on the five hottest consumer trends to become a market leader


  • Wipe out your competition with the five Power Personas


  • Employ the 8 Persona Factors -- the most important ways to build image


  • Use the 88 Persona Codes -- the proven techniques of Image-Marketing


  • Find out how credible you are to your audience


  • Rate all of your Persona Assets and Liabilities


  • Build a Persona Plan -- a step-by-step marketing plan for success


Whether your goal is to jumpstart an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

From the co-founders of Canada's top creative advertising agency comes this entertaining and visually exciting how-to guide to Image-Marketing--the power tool of the 21st century for achieving business, personal, and political success. 52 color illustrations.

Read More Show Less

Product Details

  • ISBN-13: 9780684802688
  • Publisher: Simon & Schuster
  • Publication date: 11/21/1995
  • Edition description: 1st ed
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.43 (w) x 9.58 (h) x 0.87 (d)

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)