The Phenomenal Power of Business Intelligence: Managerial Skills for the 21st Century / Edition 2

The Phenomenal Power of Business Intelligence: Managerial Skills for the 21st Century / Edition 2

by Maria E. Burke
     
 

In this digital age, information is pivotal to organizations. This book aims to raise awareness of the need to radically change management styles to fit with the new patterns of working in the 21st century. Each chapter provides ideas and discussion around a particular subject area and closes with an assessment of the skills that are required by managers in order

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Overview

In this digital age, information is pivotal to organizations. This book aims to raise awareness of the need to radically change management styles to fit with the new patterns of working in the 21st century. Each chapter provides ideas and discussion around a particular subject area and closes with an assessment of the skills that are required by managers in order to manage situations in a creative and dynamic way. Case studies are also used to enable the reader to consider different ways in which management skills can be applied to business situations.

Product Details

ISBN-13:
9780851424743
Publisher:
Taylor & Francis
Publication date:
06/19/2003
Pages:
152
Product dimensions:
5.00(w) x 7.60(h) x 0.40(d)

Table of Contents

Introduction
1. The External Environment
2. The Internal Environment
3. Technology and Business
4. Business Strategy
5. The Changing Nature of Marketing
6. Managing Organizational Relationships
7. Professionalism
8. Putting It All Together - Skills Summary
Case Studies

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