The Photographer's MBA: Everything You Need to Know for Your Photography Business

( 1 )

Overview

The Photographer's MBA takes into consideration the overall photography industry and discusses in depth how to set up, maintain, and grow a new photography business. Photographer Sal Cincotta - who runs a highly successful portrait, senior, and wedding photography business in St. Louis - first dives in to discuss the various corporate models (S-corp, C-corp, LLC, etc.), then, chapter by chapter, takes on the all-important business plan, basic accounting tips and tricks, business insurance, creating contracts, and...
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The Photographer's MBA: Everything You Need to Know for Your Photography Business

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Overview

The Photographer's MBA takes into consideration the overall photography industry and discusses in depth how to set up, maintain, and grow a new photography business. Photographer Sal Cincotta - who runs a highly successful portrait, senior, and wedding photography business in St. Louis - first dives in to discuss the various corporate models (S-corp, C-corp, LLC, etc.), then, chapter by chapter, takes on the all-important business plan, basic accounting tips and tricks, business insurance, creating contracts, and model releases. He dives deep into understanding concepts surrounding costs and pricing, marketing and branding, and much more.

At the end of each chapter, Cincotta closes with a checklist of tasks and action items to complete so that the reader gets the full benefit of the information provided - a clear opportunity to turn the information learned in the book into action to create a successful business for themselves. At the end of the book, there is also a list of resources - government and otherwise - for the reader to use.

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Product Details

  • ISBN-13: 9780321888921
  • Publisher: Peachpit Press
  • Publication date: 12/4/2012
  • Edition number: 1
  • Pages: 192
  • Sales rank: 357,021
  • Product dimensions: 7.40 (w) x 9.00 (h) x 0.50 (d)

Meet the Author

Sal Cincotta is an international award-winning photographer, published author, and international speaker. He is one of the most sought after business consultants in the photo industry, helping studios and photographers take their businesses to the next level. His work has been featured on the cover of Professional Photographer and Rangefinder magazines, along with several national and regional bridal publications including Grace Ormond, Martha Stewart, Black Bride and Groom, St Louis Bride and Groom, and St Louis Bride. In addition, Sal is a monthly columnist for Rangefinder magazine.¿ You can find out more about Sal and his work at http://salcincotta.com/.
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Table of Contents

TOC

Chapter 1: So you want to be a photographer?
Chapter 2: Lets talk business Chapter 3: Where it all comes together: The business plan Chapter 4: Branding, your business identity Chapter 5: The marketing plan Chapter 6: The web and social media Chapter 7: Costs and pricing Chapter 8: The joy of contracts Chapter 9: Finding your niche

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Sort by: Showing 1 Customer Reviews
  • Posted December 31, 2012

    If you are in the business of photography... and sincerely want

    If you are in the business of photography... and sincerely want to improve what you are MAKING $'s wise... business wise... then Sal is the guy that can teach you. Well presented, backed by hands on experience, and easy to follow (and recreate in your own market). Stop struggling... as the old saying goes, "If you want to change what you are getting, start by changing what you are giving."

    1 out of 1 people found this review helpful.

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