The Photographer's MBA: Everything You Need to Know for Your Photography Business

The Photographer's MBA: Everything You Need to Know for Your Photography Business

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by Sal Cincotta
     
 

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If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful

Overview

If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:

  • Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
  • Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
  • Understand branding’s elements and how to define your own brand so that you stand out from the crowd
  • Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
  • Tackle costs, pricing, and contracts (including copyright and model releases)
At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.

Product Details

ISBN-13:
9780133132700
Publisher:
Pearson Education
Publication date:
11/20/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
192
File size:
40 MB
Note:
This product may take a few minutes to download.

Meet the Author

SAL CINCOTTA is an international award-winning photographer, author, and speaker. He is one of the most sought after business consultants in the photo industry, helping studios and photographers take their businesses to new levels of growth, success, and notoriety. His work has been featured on the cover of Professional Photographer and Rangefinder magazines, along with several national and regional bridal publications including Grace Ormonde and Martha Stewart. In addition, Sal is the editor of Shutter magazine, for which he also writes a monthly column. You can find out more about Sal and his work at salcincotta.com.

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The Photographer's MBA: Everything You Need to Know for Your Photography Business 5 out of 5 based on 0 ratings. 1 reviews.
TerryMercerPhotography More than 1 year ago
If you are in the business of photography... and sincerely want to improve what you are MAKING $'s wise... business wise... then Sal is the guy that can teach you. Well presented, backed by hands on experience, and easy to follow (and recreate in your own market). Stop struggling... as the old saying goes, "If you want to change what you are getting, start by changing what you are giving."