The Platinum Rule for Small Business Mastery

Overview

This is just a sampling of the powerful techniques you will learn from this book: 1. Learn the strengths of your natural behavioral style and how to leverage them. 2. Discover common traits shared by effective leaders who have mastered behavioral adaptability. 3. Contains invaluable information about how your behavioral style can be leveraged to create an effective culture that permeates every facet of your business. 4. Learn how to create discipline within your organization that guarantees predictable results. ...

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Overview

This is just a sampling of the powerful techniques you will learn from this book: 1. Learn the strengths of your natural behavioral style and how to leverage them. 2. Discover common traits shared by effective leaders who have mastered behavioral adaptability. 3. Contains invaluable information about how your behavioral style can be leveraged to create an effective culture that permeates every facet of your business. 4. Learn how to create discipline within your organization that guarantees predictable results. 5. We will teach you how to develop a winning attitude that improves every facet of your business. 6. You will learn why your natural behavioral style may be impeding your ability to take calculated risks that are necessary to build a winning business. 7. You will learn how to leverage your natural behavioral style within your particular selling environment. 8. We will teach you how to use psychographics in customizing your marketing messages.

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Product Details

  • ISBN-13: 9781600370335
  • Publisher: Morgan James Pub
  • Publication date: 11/1/2007
  • Pages: 283
  • Product dimensions: 6.02 (w) x 9.03 (h) x 0.79 (d)

Meet the Author

Tony Alessandra has a streetwise, college-smart perspective on business, having realized success as a former graduate professor of marketing, Internet entrepreneur, business author, and keynote speaker. He is the author of seventeen books, including "Charisma" and "The Platinum Rule".

As a business and technology consultant, coach, speaker, author and Certified Knowledge Manager, Finklestein has both business and technology experience spanning two decades. Finklestein is skilled in many aspects of business and spends a majority of his time coaching and consulting in the Platinum Rule Business Coaching methodology. His forte is helping businesses and business owners understand how to take the next steps in both personal and business growth. Finklestein was profiled in the 2000 edition of Who's Who in Information Technology, 2006 edition of Who's Who in American Business and was selected as 2005 businessman of the year by the Business Advisory Council of the Republican National Committee. He has published one books: Celebrating Success! Fourteen Ways to a Successful Company and coauthored The Platinum Rule to Small Business Success. He founded The Business Leadership Association, co-founded Celebrating Success! The Greater Akron Business Conference (http: //www.akronbusinessconference.org). Other Board affiliations include: Advisory Board, Center for Information Technology and eBusiness of the University of Akron; Advisory Board and Kent State University Center for Information Management. Finklestein is available for coaching, consulting and speaking engagement, workshops and seminars. You can contact him at info@yourbusinesscoach.net or reach him at 330-990-0788. www.yourbusinesscoach.net.

Noah St. John, Ph.D., is founder and CEO of SuccessClini

Noah St. John, Ph.D., is founder and CEO of SuccessClinic.com, an international success training company, and host oc.com, an international success training company, and host of "WealthyFunTV". People and organizations in more than fortf "WealthyFunTV". People and organizations in more than forty countries are using his breakthrough methods to get rid ofy countries are using his breakthrough methods to get rid of their "head trash" and enjoy more control, freedom, and abu their "head trash" and enjoy more control, freedom, and abundance in their lives and careers. He is the author of "Permndance in their lives and careers. He is the author of "Permission to Succeed" and "The Great Little Book of Afformationission to Succeed" and "The Great Little Book of Afformations", which have been translated into four languages. He has as", which have been translated into four languages. He has appeared on CNN, ABC, NBC, CBS, and Fox News, and been featurppeared on CNN, ABC, NBC, CBS, and Fox News, and been featured in "Parade", "Woman's Day", "Modern Bride", "Los Angeles ed in "Parade", "Woman's Day", "Modern Bride", "Los Angeles Business Journal", the "Chicago Sun-Times", the "Washington Business Journal", the "Chicago Sun-Times", the "Washington Post", "InStyle" magazine, and "Selling Power". Post", "InStyle" magazine, and "Selling Power".

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Table of Contents


Foreword     I
Introduction     V
The Four Behavioral Styles     XIII
Directors... The Great Initiators     1
Directors Need Achievement and Control     1
On the Other Hand     2
Directors are Decisive     3
"Winning isn't Everything..."     3
The Social Scene with Directors     4
The Director Style at Work     5
Socializers... The Great Talkers     9
Socializers Need Attention and Approval     9
On the Other Hand     10
The Social Scene with the Socializer     11
The Socializer's Style at Work     14
Thinkers... The Great Analyzers     19
Thinkers Seek Order, Precision and Predictability     19
On the Other Hand     21
The Deep Thinker     21
On the Social Scene with the Thinker     22
The Thinker's Style at Work     24
Relaters... The Great Helpers     29
Relaters Need Respect and Tranquility     29
On the Other Hand     30
The Social Scene with the Relater     31
The Relater Style at Work     35
End-of-Section Activities     39
Identifying theFour Styles     41
Identifying Your Customer's Style     43
Direct Behaviors     43
Indirect Behaviors     47
Typical Behaviors     49
Reading Behavioral Styles     50
Open or Guarded?     53
Open Behaviors     53
Guarded Behaviors     54
Typical Behaviors     56
Reading the Styles of Customers, Employees, Partners     59
Typical Behaviors     65
Environmental Clues to Style     67
Style Identification by Letter, Email or Phone     71
End-of-Section Activities     75
Adapting Your Style     79
Reducing Tension... Through Style Adaptability     81
Tension and Productivity     81
Pace and Priority     82
Behavioral Adaptability     83
Traits of High Adaptors     86
Putting the Platinum Rule into Practice Within Your Business     89
Strategies for Leveraging The Platinum Rule     91
How Do Small Companies Become Successful?     91
Attributes of a Successful Company     94
Creating a Company Culture     102
Customer Service     116
Discipline      127
Attitude     136
Risk Taking     152
Business Strategy     160
Financial and Budget     176
Business Predictability     184
Information Technology     195
Sales     211
Marketing     224
Training     239
Bringing It All Together - Taking Control of Your Destiny     247
Bonus Chapter: Leadership with Style     253
The Director Leader     254
The Socializer Leader     259
The Relater Leader     266
The Thinker Leader     272
About the Authors     280
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