BN.com Gift Guide

The Pleasure Center: Trust Your Animal Instincts: Trust Your Animal Instincts [NOOK Book]

Overview


Many people believe that pleasure and desire are obstacles to reasonable and intelligent behavior. In The Pleasure Center, Morten Kringelbach reveals that what we desire, what pleases us--in fact, our most base, animalistic tendencies--are actually very important sources of information. They motivate us for a good reason. And understanding that reason, taking that reason into account, and harnessing and directing that reason, can make us much more rational and effective people. In exploring the many facets of ...
See more details below
The Pleasure Center: Trust Your Animal Instincts: Trust Your Animal Instincts

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price
(Save 43%)$24.95 List Price

Overview


Many people believe that pleasure and desire are obstacles to reasonable and intelligent behavior. In The Pleasure Center, Morten Kringelbach reveals that what we desire, what pleases us--in fact, our most base, animalistic tendencies--are actually very important sources of information. They motivate us for a good reason. And understanding that reason, taking that reason into account, and harnessing and directing that reason, can make us much more rational and effective people. In exploring the many facets of pleasure, desire and emotion, Kringelbach takes us through the whole spectrum of human experience, such as how emotion fuels our interest in things, allowing us to pay attention and learn. He investigates the reward systems of the brain and sheds light on some of the most interesting new discoveries about pleasure and desire. Kringelbach concludes that if we understand and accept how pleasure and desire arise in the complex interaction between the brain's activity and our own experiences, we can discover what helps us enjoy life, enabling us to make better decisions and, ultimately, lead happier lives.
Read More Show Less

Editorial Reviews

Publishers Weekly
Despite its catchy title, this book is not a hedonistic celebration but a convincing case for the idea that, far from being "reason's antithesis," emotional experiences of pleasure and pain are crucial to learning, making up "the currency for our decisions and actions." A senior research fellow at the University of Oxford's Department of Psychiatry, Kringelbach manages an informative and entertaining primer for both novices and more knowledgeable readers, introducing classic experiments (Harlow's monkeys, the metal rod in Phineas Gage's frontal lobes) and covering work at the frontier of brain research (including a new view of the "orbitofrontal cortex" processing emotions and making rational choices, like when placing a bet). In 11 chapters, Kringelbach explores how the three "fundamental elements of pleasure"-wanting, liking and learning-underlie human decision making as well as the subjective experience of pleasure, how memory works, the addictive effects of unpleasant drugs ("wanting without liking") and mental illness. 57 half-tone illus.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Read More Show Less

Product Details

  • ISBN-13: 9780199717392
  • Publisher: NetLibrary, Incorporated
  • Publication date: 11/14/2008
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 2 MB

Meet the Author



Morten L. Kringelbach is a Senior Research Fellow at the Department of Psychiatry, University of Oxford, and a Professor at Aarhus University Denmark. He is also an extraordinary JRF and College Lecturer at The Queen's College, University of Oxford.
Read More Show Less

Table of Contents


1 The Challenge: Know Thyself? 3
2 Decisions: Social Intelligence in the World 11
3 Consciousness: Artificial Pleasures and Desires in Other Bodies? 30
4 Emotions: Happiness, Fear, and Trembling 45
5 Sensation: Making Sense 72
6 Memories: To Forget is to Remember 93
7 Learning: Emotions and Thoughts 111
8 Madness: Malignant Desires 138
9 Stimulants: Pain and Pleasure, Food and Drugs 157
10 Sex: Reproducing Love 184
11 Future Considerations: Where Do We Go From Here? 211 Notes 229 Bibliography 253 Acknowledgments 275 Index 279
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)