The Pleasure Center: Trust Your Animal Instincts: Trust Your Animal Instincts by Morten L. Kringelbach | NOOK Book (eBook) | Barnes & Noble
The Pleasure Center: Trust Your Animal Instincts: Trust Your Animal Instincts

The Pleasure Center: Trust Your Animal Instincts: Trust Your Animal Instincts

by Morten L. Kringelbach
     
 

Many people believe that pleasure and desire are obstacles to reasonable and intelligent behavior. In The Pleasure Center, Morten Kringelbach reveals that what we desire, what pleases us--in fact, our most base, animalistic tendencies--are actually very important sources of information. They motivate us for a good reason. And understanding that reason, taking that

Overview


Many people believe that pleasure and desire are obstacles to reasonable and intelligent behavior. In The Pleasure Center, Morten Kringelbach reveals that what we desire, what pleases us--in fact, our most base, animalistic tendencies--are actually very important sources of information. They motivate us for a good reason. And understanding that reason, taking that reason into account, and harnessing and directing that reason, can make us much more rational and effective people. In exploring the many facets of pleasure, desire and emotion, Kringelbach takes us through the whole spectrum of human experience, such as how emotion fuels our interest in things, allowing us to pay attention and learn. He investigates the reward systems of the brain and sheds light on some of the most interesting new discoveries about pleasure and desire. Kringelbach concludes that if we understand and accept how pleasure and desire arise in the complex interaction between the brain's activity and our own experiences, we can discover what helps us enjoy life, enabling us to make better decisions and, ultimately, lead happier lives.

Editorial Reviews

Publishers Weekly
Despite its catchy title, this book is not a hedonistic celebration but a convincing case for the idea that, far from being "reason's antithesis," emotional experiences of pleasure and pain are crucial to learning, making up "the currency for our decisions and actions." A senior research fellow at the University of Oxford's Department of Psychiatry, Kringelbach manages an informative and entertaining primer for both novices and more knowledgeable readers, introducing classic experiments (Harlow's monkeys, the metal rod in Phineas Gage's frontal lobes) and covering work at the frontier of brain research (including a new view of the "orbitofrontal cortex" processing emotions and making rational choices, like when placing a bet). In 11 chapters, Kringelbach explores how the three "fundamental elements of pleasure"-wanting, liking and learning-underlie human decision making as well as the subjective experience of pleasure, how memory works, the addictive effects of unpleasant drugs ("wanting without liking") and mental illness. 57 half-tone illus.
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Product Details

ISBN-13:
9780199717392
Publisher:
NetLibrary, Incorporated
Publication date:
11/14/2008
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
1 MB

Meet the Author



Morten L. Kringelbach is a Senior Research Fellow at the Department of Psychiatry, University of Oxford, and a Professor at Aarhus University Denmark. He is also an extraordinary JRF and College Lecturer at The Queen's College, University of Oxford.

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