The Pleasure Trap

( 4 )


The authors offer unique insights into the factors that make us susceptible to dietary and lifestyle excesses ad present ways to restore the biological processes designed by nature to keep us running at maximum efficiency and vitaltiy.
Read More Show Less
... See more details below
$10.80 price
(Save 27%)$14.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (22) from $4.99   
  • New (13) from $6.80   
  • Used (9) from $4.99   
Sending request ...


The authors offer unique insights into the factors that make us susceptible to dietary and lifestyle excesses ad present ways to restore the biological processes designed by nature to keep us running at maximum efficiency and vitaltiy.
Read More Show Less

Product Details

  • ISBN-13: 9781570671975
  • Publisher: Book Publishing Company, The
  • Publication date: 3/1/2006
  • Pages: 225
  • Sales rank: 205,631
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Table of Contents

Acknowledgements viii
Foreword ix
Chapter 1 Telling the Truth: Understanding health and happiness 3
Chapter 2 The Biological Purpose of Life: The motivational triad and the moods of happiness 7
Chapter 3 The Pleasure Trap: The rewards of pleasure; "magic buttons" 17
Chapter 4 The Miracle and Madness of Modern Medicine: The role of pain; the healing goal 25
Chapter 5 The Evolution of Diet: Modern civilization and the "Diseases of Kings" 41
Chapter 6 Looking for Health in All the Wrong Places: Mental biases; health by subtraction 51
Chapter 7 Losing Weight Without Losing Your Mind: The law of satiation; "yowel" circuits, "skinny" genes 63
Chapter 8 Magic Food: The dietary pleasure trap; rate your diet and lifestyle 83
Chapter 9 Getting Along Without Going Along: The Milgram experiment; preparing for integrity 95
Chapter 10 The Path of Least Resistance: Steps to a healthy life 109
Chapter 11 Environmental Revolution: A relentless advance; diet and cancer 119
Chapter 12 Let There Be Light: The need for sleep 143
Chapter 13 Heartbreak Hotel: The happiness strategy 153
Chapter 14 The Myths of Moderation: Breaking free 163
Chapter 15 Fasting Can Save Your Life: Escaping the pleasure trap 173
Chapter 16 "Show Me the Data" Removing the cause 187
Chapter 17 True North: The road home 203
Sample daily menu 210
Endnotes 211
References 218
Index 224
Read More Show Less

Customer Reviews

Average Rating 4
( 4 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted November 10, 2003

    A must read!

    I just read this book. It is a wake up call for all of us who are wondering why we feel so lousy all the time and why we just can't seem to get a grip on our bad eating habits. I was so impressed that I am going to do something about my health and bad eating habits by going to their clinic in California.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)