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Learn how to use trademarks to stay out of trouble and thrive in the marketplace.
This book, a primer for the entrepreneur, is filled with valuable and ready-to-use information on using trademarks to avoid lawsuits and protect your ideas. Easy to follow and affordable, this helpful guide will teach you how to manage your trademark to maximize profits, avoid problems, and coexist with other marketers while you market your own product. It also provides answers to your questions about when to call a lawyer and how to avoid needing one. Finally, it offers a full briefing on the problems associated with selecting protectable trademarks that do not infringe established marks, what happens if trademarks are selected carelessly, and what to do if someone infringes your trademark. This handbook will save readers expensive lawyers’ fees, and will make an invaluable addition to the library of anyone who markets a product or service.
Introduction 1
Chapter 1 Understanding Trademarks 11
Chapter 2 Trademark Infringement 23
Chapter 3 Trademark Clearance 54
Chapter 4 Trademark Selection 86
Chapter 5 Trademark Protection 118
Chapter 6 Trademark Lawyers 137
Chapter 7 Trademark Usage 164
Chapter 8 Trademark Licensing 183
Chapter 9 Other People's Trademarks 192
Chapter 10 Trademarks in Cyberspace 219
Appendices
Appendix A Trademark Cease and Desist Letter 238
Appendix B Basic Facts about Trademarks 242
Appendix C U.S. Trademark Office FAQs 272
Glossary 287
Index 300
Overview
Learn how to use trademarks to stay out of trouble and thrive in the marketplace.
This book, a primer for the entrepreneur, is filled with valuable and ready-to-use information on using trademarks to avoid lawsuits and protect your ideas. Easy to follow and affordable, this helpful guide will teach you how to manage your trademark to maximize profits, avoid problems, and coexist with other marketers while you market your own product. It also provides answers to your questions ...