The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

3.2 9
by Drew Westen
     
 

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This groundbreaking investigation by a renowned psychologist and neuroscientist proves it: We vote with our hearts, not our mindsSee more details below

Overview

This groundbreaking investigation by a renowned psychologist and neuroscientist proves it: We vote with our hearts, not our minds

Editorial Reviews

Guardian
(o)ne of the most insightful books on politics and the art of persuasion in recent years.
Chris Lehmann
The Political Brain is not…a dispassionate foray into neuropsychology, but rather another in the long and ongoing series of treatises on what's wrong with Democrats and how to fix them. Westen trots out the same basic advice to address a host of issues from abortion and gay marriage to gun control and the War on Terror. Democrats, he preaches, need more genuine emotion to enliven their campaign rhetoric and extend their brand appeal to the hotly coveted voters at "the middle of the political spectrum."
—The Washington Post
The Baltimore Sun
A savvy, scary, partisan, provocative, take-no-prisoners-political primer, with cautionary tales drawn from the emotionally-challenged Michael Dukakis, Al Gore and John Kerry campaigns, each of which snatched defeat from the jaws of victory. His analysis of how and why political rhetoric stimulates voters' networks of association, bundles of thoughts, feelings, images, and ideas will be instructive, if also infuriating, to political junkies, no matter what their partisan affiliation.

Washington Post Book World
In the thick of another overheated election cycle, it would seem the time is ripe for an exploration of how political enthusiasms play out on the neural paths of the brain. Drew Westen, the psychologist and author of The Political Brain, supplied an important study.

Huffington Post
A brilliant new book . . . Let's make sure that all Capitol Hill cavemen read [it], and take it to heart.

Product Details

ISBN-13:
9781586485993
Publisher:
PublicAffairs
Publication date:
05/06/2008
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
496
Sales rank:
656,791
File size:
1 MB

What People are saying about this

Howard Dean
"Drew Westen is a must read. We will win the Presidency if our candidate reads and acts on this book"-- (Howard Dean)

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