The Portable MBA Desk Reference: An Essential Business Companion

Overview

A convenient, accurate, one-stop, comprehensive source of business information. The ``Quick Reference'' section offers a concise, cross-reference encyclopedia of terms and definitions. ``Vital Statistics'' is a directory which provides data and shows where to locate it. The ``Tool Kit'' section is composed of formulas frequently used in business.

The ultimate one-stop compendium of business facts, formulas, and information sources. Part One covers the most important ...

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Overview

A convenient, accurate, one-stop, comprehensive source of business information. The ``Quick Reference'' section offers a concise, cross-reference encyclopedia of terms and definitions. ``Vital Statistics'' is a directory which provides data and shows where to locate it. The ``Tool Kit'' section is composed of formulas frequently used in business.

The ultimate one-stop compendium of business facts, formulas, and information sources. Part One covers the most important topics in accounting, management, marketing, and more. Part Two is a directory of on-line services, periodicals, trade associations, and more. (Buyer's Choice) GBC

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Editorial Reviews

Library Journal
easy-to-use volume is an encyclopedic dictionary covering 750 key concepts in accounting and finance, economics, international business, marketing and advertising, manufacturing, management, and strategy. Even the North American Free Trade Agreement (NAFTA) is included. An annotated bibliography of current books, periodicals, online databases, and organizations dealing with about 50 business topics follows. Appendixes provide statistical tables and lists of major companies, government offices, etc. While it handles essentially the same subjects as The 1994 Information Please Business Almanac & Desk Reference ( LJ 10/1/93), this work by a professor at Dartmouth College's business school treats them quite differently, resulting in little overlap between these two very useful titles. Public, academic, and business libraries should own both.-- Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
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Product Details

  • ISBN-13: 9781402883217
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/1/1993
  • Series: Portable MBA Series
  • Pages: 672
  • Product dimensions: 7.39 (w) x 10.21 (h) x 2.12 (d)

Table of Contents

Partial table of contents:
AN A-TO-Z REFERENCE OF ESSENTIAL BUSINESS TOPICS.
SOURCES OF BUSINESS INFORMATION.
Accounting and Financial Reporting.
Advertising.
Benchmarking.
Computers and Information Technology.
Corporate and Industrial Financial Data.
Direct Marketing.
Diversity.
Economic Data, Trends, and Projections: Worldwide.
Employee Benefits.
Environmental Issues.
Franchising.
International Business (General).
The Job Market.
Managing a Company.
Mergers and Acquisitions.
Real Estate.
Research and Development.
Taxes.
Travel and Relocation.
Directory of Publishers, Vendors, and Database Providers.
Appendices.
Index.
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