The Portable MBA in Entrepreneurship / Edition 3

The Portable MBA in Entrepreneurship / Edition 3

3.0 1
by William D. Bygrave
     
 

ISBN-10: 0471271543

ISBN-13: 9780471271543

Pub. Date: 10/17/2003

Publisher: Wiley

...from an all-star team of top professors and successful businesspeople.

Starting a business is the dream of millions-but a struggling economy has put many of those dreams on hold. Fortunately, a great business idea in any economy. In fact, some of the world's biggest and most successful businesses were founded during economic downturns and even during the Great

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Overview

...from an all-star team of top professors and successful businesspeople.

Starting a business is the dream of millions-but a struggling economy has put many of those dreams on hold. Fortunately, a great business idea in any economy. In fact, some of the world's biggest and most successful businesses were founded during economic downturns and even during the Great Depression.

Compiled by a seasoned business professor from Babson College, The Portable MBA in Entrepreneurship, Fourth Edition covers all the fundamentals of a top-flight business school education-from recognizing great opportunities to arranging venture capital financing to formulating winning business plans. Updated with the latest tax and legal information, this invaluable resource guides you through the startup process and beyond, culling wisdom from the best and brightest in the world of business.

Product Details

ISBN-13:
9780471271543
Publisher:
Wiley
Publication date:
10/17/2003
Series:
Portable MBA Series
Edition description:
REV
Pages:
504
Product dimensions:
7.30(w) x 10.14(h) x 1.56(d)

Table of Contents

Preface
About the Editors
1The Entrepreneurial Process1
2Opportunity Recognition29
3Entrepreneurial Marketing71
4Writing a Business Plan107
5Building Your Pro Forma Financial Statements141
6Venture Capital167
7Debt and Other Forms of Financing195
8External Assistance for Startups and Small Businesses223
9Legal and Tax Issues267
10Intellectual Property311
11Franchising351
12Entrepreneurs and the Internet377
13Managing a Growing Business405
14Harvesting Your Venture: A Time for Capturing Value427
Glossary455
Notes469
About the Authors475
Index483

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The Portable MBA in Entrepreneurship 3 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
The main problem with this book is that is seems as if it was written by an author who tried to learn about entrepreneurialism by researching data rather than providing practical 'know how' to help entrepreneurs. If you want to learn about entrepreneuralism from a classroom setting this might be a good book. But if you want to learn how to raise capital and form a successful company this book will not help you much. Those who disagree simply have not read the other books or just aren't expereinced entrepreneurs.