The Portable MBA in Strategy

The Portable MBA in Strategy

by Liam Fahey
     
 

An all-star team of top people in the field offer insight on strategy from leading MBA programs. Comprehensive coverage includes corporate and business unit tactics, industry and technical analyses. Examines issues surrounding developing strategic alternatives, implementing strategy and building a strategic organization. Each chapter is built around an extensive,…  See more details below

Overview

An all-star team of top people in the field offer insight on strategy from leading MBA programs. Comprehensive coverage includes corporate and business unit tactics, industry and technical analyses. Examines issues surrounding developing strategic alternatives, implementing strategy and building a strategic organization. Each chapter is built around an extensive, interesting example.

Product Details

ISBN-13:
9780471584988
Publisher:
Wiley
Publication date:
05/19/1994
Series:
Portable MBA Series, #20
Edition description:
Older Edition
Pages:
496
Product dimensions:
7.46(w) x 10.24(h) x 1.79(d)

Related Subjects

Meet the Author

LIAM FAHEY, an Adjunct Professor of Strategic Management at Babson College and Visiting Professor of Strategic Management at the Cranfield School of Management, consults for leading North American and European firms on competitive strategy and analysis. A frequent speaker in executive education programs and business management conferences, he is the author of Competitors (Wiley, 1999).
ROBERT M. RANDALL heads a New York-based publishing business and writes strategy articles, books, and white papers. He has held management positions in several Fortune 500 companies and edited several magazines for corporate decision-makers. He and Liam Fahey also collaborated on Learning from the Future (Wiley, 1998), a guide to scenario planning for managers.

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