The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn

Overview

Make your LinkedIn account work for you and your business

LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships.

Author David ...

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Overview

Make your LinkedIn account work for you and your business

LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships.

Author David Gowel, the man the Boston Globe has called the "LinkedIn Jedi," delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success faster through relationships. This book:

  • Advises readers how to spur effective network growth by projecting the right message online
  • Demonstrates how to build and enhance readers' online presence
  • Shows readers how to seek targeted introductions to the connections that matter most
  • Explains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes

Partly conceptual, partly autobiographical, and partly technical, The Power in a Link includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques.

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Product Details

  • ISBN-13: 9781118134672
  • Publisher: Wiley
  • Publication date: 12/27/2011
  • Edition number: 1
  • Pages: 169
  • Sales rank: 1,261,820
  • Product dimensions: 8.94 (w) x 6.04 (h) x 0.55 (d)

Meet the Author

DAVID GOWEL is the CEO of RockTech, a software company that allows professionals to quickly adopt new technologies, with offices in Cambridge and New York City. He cofounded the marketing firm Clearly Creative, where his successes earned him the title of "LinkedIn Jedi" in the Boston Globe. David taught at MIT as an assistant professor of military leadership after serving in Iraq as an Army Ranger and combat platoon leader. He is currently a board member of the East End House Community Center and a founding member of the Kendall Square Association in Cambridge, Massachusetts.

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Table of Contents

Foreword by Roger Staubach vii

Preface ix

About the Author xii

Introduction xiii

Part 1 Why Wake Up? 1

1 Engaging in the Social Capital Trade 3

2 LinkedIn-a-Nutshell 17

3 Social Network Analysis 27

4 A Search That Is Truly Advanced 37

Part 2 From Army Ranger to LinkedIn Jedi 47

5 A Lesson in the Power of the Network 49

6 Well-Connected Connections 59

7 When Recommendations Are Powerful 65

8 Make Better Introductions 77

9 In Like a Ranger, Out Like a Rockefeller 87

Part 3 Getting Technical 97

10 Disrupting Your Privacy and Security 99

11 Projecting the Right Message 111

12 Effective Network Growth 127

13 Business Tools 145

14 The World at Your Fingertips 155

Notes 161

Acknowledgments 163

Index 165

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Sort by: Showing all of 10 Customer Reviews
  • Posted December 25, 2011

    professional network accelerator

    ...it's a must for professionals who fully want to leverage LinkedIn

    1 out of 1 people found this review helpful.

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  • Posted December 13, 2011

    Using LinkedIn as a Force Multiplier

    After serving his nation as an Army officer, West Point grad Dave Gowel, CEO of RockTech, made the decision to turn his multiple talents to the business world. Along the way, he discovered the under-utilized utilities of LinkedIn, and made himself an expert in the use of this amazing social networking tool. Dave has probably forgotten more about the use of LinkedIn than many of us will ever learn. He has discovered applications of the tool that even LinkedIn's founders were unaware of. For the past several years, Mr. Gowel has devoted part of his consulting practice to teaching business men and women how to maximize their ability to leverage LinkedIn to grow their businesses and professional networks. I have been privileged to participate in some of the workshops that Gowel leads for business leaders.

    In this book, he has distilled the most important lessons and offers them to business users of LinkedIn. Whether you are a LinkedIn neophyte or an experienced user of the tool, I guarantee that in reading this book, you will discover new tricks and methodologies for maximizing the ways in which you are able to use LinkedIn to grow your business and to enlarge and improve your professional network. This book makes an excellent gift - first as a gift to yourself and then to colleagues and clients.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 11, 2011

    I learned LinkedIn is a lot more powerful than I thought

    Even though I thought I knew why LinkedIn was valuable, I'm surprised at what Dave has uncovered about how this "bland" social network is really going to be a key business tool for us all in the next few years. For those of us that learn to use it now, it provides a strong competitive advantage.

    I also liked the stories a lot; it really made the lessons feel more tangible.

    1 out of 1 people found this review helpful.

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  • Posted January 5, 2012

    Great and easy read, with practical examples to leverage your network, Great and easy read, with practical examples to leverage your network, Easy read, with practical examples for beginners and experts

    I use LinkedIn routinely to read the articles on the front page and stay in touch with business contacts, but I normally don't get "serious" with LinkedIn unless I am looking for a job.

    This book however, made me realize that there is much more to LinkedIn. It is a powerful tool that I can leverage to open doors for my business activity, close sales, develop my reputation, or find experts that can help me with advice. But in order to do this, I have to keep working and growing what the author calls "Social Capital".

    The book was an easy read, with colorful and entertaining stories, but also down-to-earth, easy to apply advice that can change the way your approach networking and handle your business in general. As the author says, "The concept of networking and asking for introductions is nothing new [...] But now that we've entered into this new era of business, LinkedIn is augmenting some of these antiquated ways of spreading word of mouth".

    The LinkedIn train has left and is changing the way we do business. This book will get you on-board.

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  • Posted December 22, 2011

    Highly Recommend!

    This is an excellent look at the value of social capital and how to get the most out of Linkedin. Very easy to read and digest, even for a novice like me. Readers looking to get the most out of their professional relationships on Linkedin will find the book very useful.

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  • Posted December 21, 2011

    Highly recommended

    This is an both an inspirational and informative book that describes in personal terms the successful transition of an Army Ranger from military life to that of an entrepreneur. The book also provides much useful information about Linkedin and how to best utilize the software in professional life. Dave Gowel will go far in his career, and I am sure we will see more books coming from this impressive young leader.

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  • Posted December 13, 2011

    more from this reviewer

    I Also Recommend:

    A must read for everyone in business

    I read this book, thinking I knew a lot about LinkedIn and where it fit in the online social ecosystem. Dave Gowel¿s stories, academic explanations and tactical online (and offline) advice opened my eyes to what LinkedIn really can do for a senior executive. More importantly, I learned what it will be once the world wakes up to its power, and how to use it.

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  • Anonymous

    Posted December 12, 2011

    Why LinkedIn? This book will tell you...

    Quick and informative read. Why LinkedIn is different and more powerful business tool than Facebook is well laid out. Enough in here to define a corporate strategy for enterprise adoption of LinkedIn. Sure does change the paradigms that exist out there...

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  • Anonymous

    Posted December 11, 2011

    Unique and educational

    Easy read, great story, and helpful for anyone and everyone interested in LinkedIn (which should be all professionals!)

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  • Anonymous

    Posted December 11, 2011

    No text was provided for this review.

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