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Posted June 23, 2010
This book was simple to read and exceptionally good at helping me to understand the basic steps to implementing a customer loyalty program. Roger exhibits customer loyalty from the large company programs that he profiles to small single location businesses (such as his local dry cleaner). I appreciated the personal experiences Roger shared with his readers as we can all relate to positive and negative experiences when it comes to customer service. I look forward to sharing this book with employees, partners and friends - anyone who has client and customer interaction should read this book.
Thank you Roger for breaking down the steps to a successful customer loyalty strategy!
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Posted June 30, 2010
This is a great read. I can't put into words what a geat job Roger has done. I have been in the loyalty industry for a few years now and I have gained a better understanding by reading this book in the last 3 hours, than I have in the past few years. I am looking forward to sharing your book with my partners - as it is one that everyone should read. Great job Roger - this book is set to become a Loyalty & Reward industry MUST READ.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.