The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy

Overview


Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy ...
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The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy

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Overview


Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.
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Product Details

  • ISBN-13: 9781599183930
  • Publisher: Entrepreneur Press
  • Publication date: 6/16/2010
  • Edition number: 1
  • Pages: 224
  • Sales rank: 818,272
  • Product dimensions: 5.30 (w) x 7.60 (h) x 0.80 (d)

Meet the Author

Author Profile

Roger L. Brooks is a respected loyalty strategist with more than 15 years of experience in developing, supporting, and implementing customer loyalty and rewards programs. He has worked with esteemed companies such as GE Capital, Sam's Club, Chase Universal MasterCard, and Mirabito Fuel Group, and he currently serves as the vice president of loyalty marketing for ValueCentrics Marketing Group, Inc. (VCMG), managing growth for existing clients including GE Money, SAKS FIFTH AVENUE, and Fidelity National Information Services. A valued voice in his field, Brooks is a contributing writer to a variety of industry trade magazines including Loyalty Management, NACS Magazine, Convenience Store News and CSP Magazine, as well as publisher of weekly ezine Everywhere Loyalty, subscribed to by more than 10,000 business executives.

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Sort by: Showing all of 2 Customer Reviews
  • Posted June 23, 2010

    What every company and employee should know about Customer Loyalty

    This book was simple to read and exceptionally good at helping me to understand the basic steps to implementing a customer loyalty program. Roger exhibits customer loyalty from the large company programs that he profiles to small single location businesses (such as his local dry cleaner). I appreciated the personal experiences Roger shared with his readers as we can all relate to positive and negative experiences when it comes to customer service. I look forward to sharing this book with employees, partners and friends - anyone who has client and customer interaction should read this book.

    Thank you Roger for breaking down the steps to a successful customer loyalty strategy!

    1 out of 1 people found this review helpful.

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  • Posted June 30, 2010

    Must Read

    This is a great read. I can't put into words what a geat job Roger has done. I have been in the loyalty industry for a few years now and I have gained a better understanding by reading this book in the last 3 hours, than I have in the past few years. I am looking forward to sharing your book with my partners - as it is one that everyone should read. Great job Roger - this book is set to become a Loyalty & Reward industry MUST READ.

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