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The Power of Many: How the Living Web Is Transforming Politics, Business and Everyday Life

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"A lot of people are starting to use the Internet to reconnect themselves to their neighborhood, their community, and the world. The Power of Many is a great survey of the way this is really being accomplished by many individuals working together."
—Craig Newmark, founder of craigslist.org

"What a fascinating topic. If you're interested in the future, the past, or the present, then you should read this book."
—Scott Heiferman, Co-Founder of ...

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Overview

"A lot of people are starting to use the Internet to reconnect themselves to their neighborhood, their community, and the world. The Power of Many is a great survey of the way this is really being accomplished by many individuals working together."
—Craig Newmark, founder of craigslist.org

"What a fascinating topic. If you're interested in the future, the past, or the present, then you should read this book."
—Scott Heiferman, Co-Founder of Meetup.com and Fotolog.net

The development of social networks on the Web touches countless aspects of our everyday lives. With instant access to people of similar mindsets, near or far, we can readily form partnerships with more people and in more ways than ever before. It's now possible to use Internet tools to organize a rally, energize a political campaign, arrange a date, join a support group, or sell a product, as naturally as we use a phone.

Through a series of pertinent case studies and interviews with leading thinkers and doers in this rapidly evolving field, Christian Crumlish uncovers universal themes and lessons learned. He illustrates how we use peer-to-peer technologies--web services, blogs, mobile phone SMS, and more—to accomplish widespread goals. He also suggests how we can take even more advantage of these technologies to connect with people who have similar interests.

Discover how Howard Dean's campaign used the Internet to take a little-known candidate a long way. How activists arrange public meetings and drive letter-writing campaigns. How individuals find much-needed help for personal issues. How artists promote and air their creative genius. How business people and singles seek potential partners. And much, much more.

Here are just a few of the more than 60 experts, businesspeople, activists, and writers who share their insights:

  • Futurist and best-selling author Howard Rheingold
  • Scott Heiferman, founder of Meetup.com
  • Executives from the American Red Cross, the Leukemia Society, and the Avon Walk for Breast Cancer
  • Venture capitalist Joi Ito
  • Official and unofficial bloggers for the Bush, Clark, Dean, and Kerry campaigns
  • Researchers Elizabeth Lane Lawley and Mary Hodder

The Power of Many explores how people are using new methods of social computing to simplify the ways they locate others who share their interests and kindle face-to-face communication. It reveals the tools that make it nearly effortless for groups and individuals to accomplish significant results in the real world. By understanding these trends and techniques, we can identify where and how to apply them in own lives. See the companion website at www.thepowerofmany.com.

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Can you believe this? The Internet’s changing our lives even more than they said it would. From digital political organizing to social networks, blogs to business alliances, it really is decentralizing, empowering, disrupting darned near everything. As editor of Radio Free Blogistan, Christian Crumlish is right in the middle of all that. And he’s got surprisingly deep insight into what it all means.

One reason why: To write this book, he drew on his own network, bringing in ideas from sources ranging from Craig Newmark (craigslist) to the Dean Internet campaign. For those interested in politics, Crumlish’s discussion of Dean and related phenomena is a must-read. But he’s just as strong on dating services and culturejamming. If you’re living this stuff, Crumlish will help you understand it, too. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2003 and Upgrading & Fixing Networks for Dummies, Second Edition.

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Product Details

  • ISBN-13: 9780782143461
  • Publisher: Wiley
  • Publication date: 9/1/2004
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.06 (w) x 9.24 (h) x 1.09 (d)

Meet the Author

Christian Crumlish is a writer, consultant, and artist who has been involved in developing and writing about web technology for the last decade. He's one of the better-known bloggers and is well connected both in the social-software arena and among technically savvy political organizers. His previous books include Coffeehouse: Writings from the Web, The Internet for Busy People, and The Internet Dictionary.
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Table of Contents

Acknowledgments.

Foreword.

Introduction.

Chapter 1: People Get Ready.

Chapter 2: All Politics Is Personal.

Chapter 3: Getting Off the Couch.

Chapter 4: Meet the Neighbors.

Chapter 5: Visible Means of Support.

Chapter 6: CultureJamming the Hollywood Megalith.

Chapter 7: Doing Business with Strangers.

Chapter 8: Lonely Hearts' Club Bands.

Chapter 9: Tom Sawyer Whitewashes a Fence.

Glossary.

Index.

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