The Power of Simplicity: A Management Guide to Cutting through the Nonsense and Doing Things Right / Edition 1

The Power of Simplicity: A Management Guide to Cutting through the Nonsense and Doing Things Right / Edition 1

5.0 2
by Jack Trout
     
 

ISBN-10: 0071373322

ISBN-13: 9780071373326

Pub. Date: 12/30/2000

Publisher: McGraw-Hill Professional Publishing

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay…  See more details below

Overview

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.

According to Trout, the things that propose to streamline companies, like the ubiquitous “mission statements,” often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl’s department stores among others as successful companies that have rejected showy trappings in favor of simplification.

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Product Details

ISBN-13:
9780071373326
Publisher:
McGraw-Hill Professional Publishing
Publication date:
12/30/2000
Edition description:
List
Pages:
224
Product dimensions:
5.90(w) x 8.90(h) x 0.60(d)

Related Subjects

Table of Contents

Introduction
The Basics of Simplicity
1Simplicity. Why people fear it so much3
2Common sense. It can make things happen9
3Complex language. It can cloud people's minds15
Management Issues
4Information. Too much can confuse you25
5Consultants. The source of a lot of nonsense33
6Competitors. Simply think of them as the enemy41
7Strategy. It's all about differentiation49
8Customer orientation. It's a given, not a difference57
9Annual budgets. A simple way to maximize your dollars67
10Prices. Simple guidelines to get them right73
Leadership Issues
11Mission statements. All they add is needless confusion85
12Leadership. It's about leading the charge93
13Long-term planning. It's just wishful thinking103
14Organization. The simpler, the better111
15Marketing. It's turning simple ideas into strategy119
16New Ideas. Something borrowed is simpler129
17Goals. They sound nice but accomplish little137
18Growth. It can be bad for your business143
People Issues
19Motivation. Effort alone is not the answer153
20Self-improvement. It's the emperor's new clothes159
21Success. It's about finding a horse to ride169
22The critics. Being simple will not be easy177
In Conclusion
23Simplicity. Its power is alive and well183
Notes193
A simple reading list195
Index197

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The Power of Simplicity: A Management Guide to Cutting through the Nonsense and Doing Things Right 5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
Jack Trout and Steve Rivkin re-introduce the concepts of simplicity and common sense to a business world steeped in information, high-tech consulting and strategic theories. By getting back to the basics and avoiding the latest hot consulting advice, companies can differentiate themselves in the minds of customers and win increasing returns. We from getAbstract recommend this book to all readers with an interest in business strategy and to anyone who feels mired in a swamp of information and complexity.
Guest More than 1 year ago
I really appreciate the contribution of Brother Jack Trout thru his excellent book. I cannot give comments to my colleagues, except invite them to read this book from time to time. Let this book remind us to be simple in leading people and managing our company. Smart people learn from a book, wise people, learn and apply the concepts. God bless you all the readers to succeed....