BN.com Gift Guide

The PR Masterclass: How to develop a public relations strategy that works! [NOOK Book]

Overview

Would you like more media coverage?

Alex Singleton, a former national newspaper journalist, has witnessed countless PR campaigns both good and bad.  He now reveals the secrets of implementing a PR strategy that delivers the greatest results.

The PR Masterclass is packed with practical advice and insights that will make you return to the book again and again.  Whether your PR budget is large or small, it will ensure you develop and ...

See more details below
The PR Masterclass: How to develop a public relations strategy that works!

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$15.49
BN.com price
(Save 44%)$27.95 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

Would you like more media coverage?

Alex Singleton, a former national newspaper journalist, has witnessed countless PR campaigns both good and bad.  He now reveals the secrets of implementing a PR strategy that delivers the greatest results.

The PR Masterclass is packed with practical advice and insights that will make you return to the book again and again.  Whether your PR budget is large or small, it will ensure you develop and pitch newsworthy material that outdoes most of what is put out by the PR industry.  It will help you to become a thought leader who magnetises the media with columns, letters and appearances on TV and radio.  And it will show you how to react effectively if the media goes hostile.

An utterly frank account of why some PR activities success and others fail, this is a must-read for anyone who deals with the media.

“PR can do more for your money than any other marketing tool.  But very few people understand how to use it.  Alex does because he has been at the receiving end.  So will you if you read this remarkably practical book.”
—Drayton Bird, author, Commonsense Direct and Digital Marketing

“The lessons contained within The PR Masterclass should be plastered all over the walls of organisations seeking to utilise the media effectively for their campaigns.  This book is a must-have reference point.”
—Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies

Read More Show Less

Product Details

  • ISBN-13: 9781118756201
  • Publisher: Wiley
  • Publication date: 12/6/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 208
  • File size: 461 KB

Meet the Author

Alex Singleton is one of the world’s leading strategists. Through consultancy, training and speaking, he helps organisations, large and small, all over the world. Companies such as Kellogg’s, Virgin Atlantic and FirstGroup, along with major charities and public bodies, have turned to him for his expertise.

Alex was previously a journalist at The Daily Telegraph in London and has also written for The Guardian, The Daily Express and Mail Online.  He has been interviewed on countless news programmes on broadcasters such as the BBC, CNN, CNBC and Bloomberg, and has appeared on Channel Four’s comedy show 10 O’Clock Live.

He ran PR campaigns as Research Director of the Adam Smith Institute and President of the Globalisation Institute, and has given testimony in the House of Commons and the House of Lords select committees.

Read More Show Less

Table of Contents

Foreword vii

Preface xi

1 Why Public Relations Campaigns Fail – and How to Make Them Succeed 1

2 How to Develop a Story Idea that Is Newsworthy 23

3 How to Build and Maintain an Effective List of Journalists 49

4 How to Write an Attention-Grabbing Press Release 67

5 Dealing with Incoming Media Enquiries 97

6 How to Successfully Pitch a Letter 109

7 Persuade the Public with Compelling Comment Articles 129

8 The Secrets of Effective Television and Radio Appearances 147

9 How to Choose an Agency or Consultant 159

10 Future Learning 173

About the Author 181

Acknowledgements 183

Index 185

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)