The PR Styleguide: Formats for Public Relations Practice / Edition 2

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Overview

This handbook addresses the most widely used and accepted practices in developing PR pieces. You will learn to make strategic public relations choices using the best forms and styles as illustrated in the book's explanations and real-world examples.
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Editorial Reviews

From the Publisher
"This style guide is a tool that the student should keep with them after college. It should be on their desk at work as a quick reference. I tell my students not to sell it back to the bookstore."

"It's really a superior text. 1. The book is very accessible to undergraduates and well written. 2. The book covers all of the basic PR tactics. 3. The example galleries are highly useful visual aids."

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Product Details

  • ISBN-13: 9780495006435
  • Publisher: Cengage Learning
  • Publication date: 3/6/2006
  • Series: Wadsworth Series in Mass Communication A
  • Format: Spiral Bound
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 288
  • Product dimensions: 6.40 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Barbara Diggs-Brown is a communication strategist with more than 25 years of communication experience, specializing in strategic planning, social marketing strategies, qualitative research, integrated communication, and media relations. She is a prominent national researcher on the development of effective social marketing and communication campaigns as tools to address social change issues, including education, race, and health. As senior social marketing counsel and strategist, Diggs-Brown has designed, conducted, and reported qualitative research for a number of government, foundation, and nonprofit clients. As a communication counsel, she advises communication directors of large and small organizations on planning, qualitative research, audience segmentation, message development, and management. Diggs-Brown is President and CEO of The Center for Strategic Research and Communication, a 501(c)(3) organization. She frequently lectures and writes on race in the media and is coauthor of a critically acclaimed analysis of race relations in the United States, BY THE COLOR OF OUR SKIN: THE ILLUSION OF INTEGRATION AND THE REALITY OF RACE, published by Dutton. She is the author of STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH, recently published by Cengage Learning. Her public affairs career in Washington has included Director of Public Affairs, Director of Government and Nonprofit Liaison, and Press Secretary for a presidential campaign. She is Associate Professor Emerita and the founding Executive Director of the American University School of Communication Institute for Strategic Communication for Nonprofits.

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Table of Contents

1 Annual reports 1
2 Audio news releases 11
3 Brochures 22
4 Communication audits 40
5 Direct mail campaigns 48
6 Media kits 63
7 Media lists 97
8 Media tours 105
9 Newsletters 111
10 News releases 129
11 Opinion-editorials 142
12 Public service advertisements and announcements 148
13 Speeches 163
14 Video news releases and electronic press kits 172
15 Web sites 192
App. A Public communications toolbox 204
App. B Organization profiles 222
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