The Present Age

In his seminal 1846 tract The Present Age, SØren Kierkegaard ("the father of existentialism"—New York Times) analyzes the philosophical implications of a society dominated by mass media—a society eerily similar to our own. A stunningly prescient essay on the rising influence of advertising, marketing, and publicity, The Present Age is essential reading for anyone who wishes to better understand the modern world.

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The Present Age

In his seminal 1846 tract The Present Age, SØren Kierkegaard ("the father of existentialism"—New York Times) analyzes the philosophical implications of a society dominated by mass media—a society eerily similar to our own. A stunningly prescient essay on the rising influence of advertising, marketing, and publicity, The Present Age is essential reading for anyone who wishes to better understand the modern world.

10.99 In Stock
The Present Age

The Present Age

by Soren Kierkegaard
The Present Age

The Present Age

by Soren Kierkegaard

Paperback

$10.99 
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Overview

In his seminal 1846 tract The Present Age, SØren Kierkegaard ("the father of existentialism"—New York Times) analyzes the philosophical implications of a society dominated by mass media—a society eerily similar to our own. A stunningly prescient essay on the rising influence of advertising, marketing, and publicity, The Present Age is essential reading for anyone who wishes to better understand the modern world.


Product Details

ISBN-13: 9780061990038
Publisher: Harper Perennial
Publication date: 08/03/2010
Series: Harperperennial Modern Thought
Pages: 87
Product dimensions: 4.50(w) x 7.10(h) x 0.50(d)

About the Author

SØren Kierkegaard (1813–1855) lived in Copenhagen, Denmark. His books include Works of Love and Spiritual Writings (translated and edited by George Pattison).

Read an Excerpt

THE PRESENT AGE

Our age is essentially one of understanding and reflection, without passion, momentarily bursting into enthusiasm, and shrewdly relapsing into repose.

If we had statistical tables of the consumption of intelligence from generation to generation as we have for spirits, we should be astounded at the enormous amount of scruple and deliberation consumed by small, well-to-do families living quietly, and at the amount which the young, and even children, use. For just as the children's crusade may be said to typify the Middle Ages, precocious children are typical of the present age. In fact one is tempted to ask whether there is a single man left ready, for once, to commit an outrageous folly.

Nowadays not even a suicide kills himself in desperation. Before taking the step he deliberates so long and so carefully that he literally chokes with thought. It is even questionable whether he ought to be called a suicide, since it is really thought which takes his life. He does not die with deliberation but from deliberation.

It would therefore be very difficult to prosecute the present generation in view of its legal quibbles: in fact, its ability, virtuosity and good sense consists in trying to reach a judgement and a decision without ever going as far as action. If one may say of the revolutionary period that it runs wild, one would have to say of the present that it runs badly. Between them, the individual and his generation always bring each other to a standstill, with the result that the prosecuting attorney would find it next to impossible to get any fact admitted—because nothing really happens. To judge frominnumerable indications, one would conclude that something quite exceptional had either just happened or was just about to happen. Yet any such conclusion would be quite wrong. Indications are, indeed, the only achievements of the age; and its skill and inventiveness in constructing fascinating illusions, its bursts of enthusiasm, using as a deceitful escape some projected change of form, must be rated as high in the scale of cleverness and of the negative use of strength as the passionate, creative energy of the revolution in the corresponding scale of energy. But the present generation, wearied by its chimerical efforts, relapses into complete indolence. Its condition is that of a man who has only fallen asleep towards morning: first of all come great dreams, then a feeling of laziness, and finally a witty or clever excuse for remaining in bed.

However well-meaning and strong the individual man may be (if he could only use his strength), he still has not the passion to be able to tear himself from the coils and seductive uncertainty of reflection. Nor do his surroundings supply the events or produce the general enthusiasm necessary in order to free him. Instead of coming to his help, his milieu forms around him a negative intellectual opposition, which juggles for a moment with a deceptive prospect, only to deceive him in the end by pointing to a brilliant way out of the difficulty—by showing him that the shrewdest thing of all is to do nothing. For at the bottom of the tergiversation of the present age is vis inertiae, and every one without passion congratulates himself upon being the first to discover it, and so becomes cleverer still. During the revolution arms were distributed freely, just as during the Crusades the insignia of the exploit were bestowed upon men, but nowadays people are supplied with rules of careful conduct and readyreckoners to facilitate judgement. If a generation were given the diplomatic task of postponing any action in such a way as to make it seem as if something were just about to happen, then we should have to admit that our age had performed as remarkable a feat as the revolutionary age. Let any one try forgetting all he knows of the age and its actual relativity which is so enhanced by familiarity, and then arrive, as it were, from another world: if he were then to read a book or an article in the papers, or merely to speak to some passer-by, his impression would be: 'Good heavens, something is going to happen to-night—or perhaps something happened the night before last.'

A revolutionary age is an age of action; ours is the age of advertisement and publicity. Nothing ever happens but there is immediate publicity everywhere. In the present age a rebellion is, of all things, the most unthinkable. Such an expression of strength would seem ridiculous to the calculating intelligence of our times. On the other hand a political virtuoso might bring off a feat almost as remarkable. He might write a manifesto suggesting a general assembly at which people should decide upon a rebellion, and it would be so carefully worded that even the censor would let it pass. At the meeting itself he would be able to create the impression that his audience had rebelled, after which they would all go quietly home—having spent a very pleasant evening. Among the young men of today a profound and prodigious learning is almost unthinkable; they would find it ridiculous. On the other hand a scientific virtuoso might draw up a subscription form outlining an all embracing system which he purposed to write and, what is more, in such a way that the reader would feel he had already read the system; for the age of encyclopaedists, when men wrote gigantic folios with unremitting pains, is gone. Now is the turn of those light-weight encyclopaedists who, en passant, deal with all the sciences and the whole of existence. Equally unthinkable among the young men of today is a truly religious renunciation of the world, adhered to with daily self-denial. On the other hand almost any theological student is capable of something far more wonderful. He could found a society with the sole object of saving all those who are lost. The age of great and good actions is past, the present is the age of anticipation when even recognition is received in advance.

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