×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

The Procrastinator's Guide to Marketing: A Pain-Free Solution that Delivers a Profit-Producing Marketing Plan
     

The Procrastinator's Guide to Marketing: A Pain-Free Solution that Delivers a Profit-Producing Marketing Plan

by Mary Eule Scarborough, David A. Scarborough
 

Comprehensive guide that drags the

dawdlers out of bed, grabs them by the

hand, and walks them step-by-step through

the entire marketing process

If you're a business owner, this wake up call emphasizes the

absolutely crucial necessity of developing and implementing

a marketing plan. You will be completely

convinced that a well-thought-out and

Overview

Comprehensive guide that drags the

dawdlers out of bed, grabs them by the

hand, and walks them step-by-step through

the entire marketing process

If you're a business owner, this wake up call emphasizes the

absolutely crucial necessity of developing and implementing

a marketing plan. You will be completely

convinced that a well-thought-out and written,

strategic and tactical marketing plan is your business’

best friend—a vital tool that will make a substantial

difference in your ability to grow and maintain a profitable

business.You'll learn what information is

important and how and where to obtain it. Confusing

jargon and complex concepts are demystified as the

authors take you by the hand and guide you

through a simple “paint by numbers” process for completing

a practical yet comprehensive road map for

your business. By following the easy steps in the book,

you'll walk away with a real, live, actionable plan.

Mary Eule Scarborough and David A. Scarborough

are president and CEO of Strategic Marketing

Advisors, LLC.They each have MBAs in marketing, founding

experience at two small businesses and more than 25 years

of marketing and management experience.

Product Details

ISBN-13:
9781599181448
Publisher:
Entrepreneur Press
Publication date:
10/09/2007
Pages:
288
Product dimensions:
7.50(w) x 8.90(h) x 1.00(d)

Meet the Author

Mary Eule Scarborough and David A. Scarborough

are president and CEO of Strategic Marketing

Advisors, LLC.They each have MBAs in marketing, founding

experience at two small businesses and more than 25 years

of marketing and management experience.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews