The Promise of Social CRM

by Kathy Herrmann, Natalie Petouhoff

Overview

The Promise of Social CRM is the first of in our Simplifying Social Business series of eBooks. It lays the groundwork to help business leaders understand the opportunities and challenges of the social business model and Social CRM strategies. We’ll cover: 1. The essence of social business -- defining what it means, 2. why it’s a paradigm shift for business, its benefits, and 3. communication methods required for success.

Product Details

BN ID:	2940013334205
Publisher:	Kathy Herrmann
Publication date:	09/08/2011
Series:	Simplifying Social Business , #1
Sold by:	Barnes & Noble
Format:	eBook
File size:	507 KB

About the Author

Kathy Herrmann works as a consultant helping companies companies ignite positive change by holistically fusing people, process, and technology.

Kathy is and will always be an Explorationist. Sometimes that's involved exploring the mysteries of the Earth, other times the action revolved around exploring information, what motivates people, or how to build business practices to gain heightened productivity.

Another thing she's been and will always be is a Change Agent.

She was born and raised in Baltimore, Maryland but has lived and worked all over the country as an adult.

If you want to know more about her consulting work, visit Kathy's website at http:\\www.kathyherrmann.com.

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Dr. Natalie L. Petouhoff is a multi-dimensional consultant. She worked as analyst, public relations strategist, and a management consultant for several prominent firms. Her specialty to is to help companies integrate strategies using organizational change management, new technology deployment and social media analytics, measurement and ROI.

Follow Dr. Natalie on Twitter.com (@drnatalie), her website at http:\\www.drnatalienews.com.