The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

by L. J. Shrum
     
 

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Social science and marketing scholars examine the convergence between entertainment media's narrative and rhetoric messages and their impact on attitudes and behavior. In introducing 18 papers based on the 2002 Annual Advertising and Consumer Psychology Conference. Shrum (marketing, U. of Texas-San Antonio) notes that media effects depend on such variables as

Overview

Social science and marketing scholars examine the convergence between entertainment media's narrative and rhetoric messages and their impact on attitudes and behavior. In introducing 18 papers based on the 2002 Annual Advertising and Consumer Psychology Conference. Shrum (marketing, U. of Texas-San Antonio) notes that media effects depend on such variables as individual differences in usage. Contributors present empirical studies and theory relating to such factors as subliminal messages, product placement, lack of exposure to diversity, and fictional vs. factual communication processing. Annotation ©2004 Book News, Inc., Portland, OR

Editorial Reviews

From the Publisher

"Recommended. This interdisciplinary volume should interest students of psychology, marketing, and mass communications as well as faculty who teach or study entertainment media and its psychological implications." E. Applegate, CHOICE magazine

"Shrum's collection is a rigorous examination of the state of current research. Reseasrchers will find the volume insightful. Moreover, enough context is given in each chapter to make the collection accessible to scholars just entering the conversation or for consumers seeking to understand more about the influence of the media environment." International Journal of Communication

Product Details

ISBN-13:
9781135622039
Publisher:
Taylor & Francis
Publication date:
10/03/2003
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
312
File size:
4 MB

Meet the Author

L. J. Shrum is Professor and Chair of Marketing at the University of Texas at San Antonio. He received his PhD from the University of Illinois in Communication and his MS in Advertising. He is Past President of the Society for Consumer Psychology. His current research focuses on the multiple roles of the self in consumer judgment.

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