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Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Kevin Hogan teaches ...
Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Kevin Hogan teaches you the skills of persuasion. This knowledge will empower readers to improve loving relationships, get the best price on an automobile, save thousands on a home, and increase sales in dramatic fashion. Charts.
Posted March 18, 2005
Regardless what walk of life you are in, I think this is a 'Must-Have' book. In addition to those who will benefit from business related benefits of this book, there is also much to be learned and have your eyes opened to about the world around you. It heightens ones awareness so much influence and persuasion that is flying around the ether; much like radiowaves! For me, this is the most powerful, thorough and in depth book that I have read on persuasion. Read it.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 15, 2005
This book will give you everything you need to know in regards to influence and persuasion. Kevin Hogan explains in detail the laws of persuasion and how these laws govern our interaction with others. Whether you are in sales, customer service, human relations, or any occupation that deals with influencing others, this book is for you. Brent Arnold - Psychology of Persuasion LicenseeWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted June 10, 2004
I saw Kevin Hogan present last week in San Francisco. He's a dynamic speaker with integrity and character that hit the top of the thermometer. And, he's knowledgable and fun. His book: (I just finished it) It's causing me to make some big changes in my business. I sell financial products and I got so many ideas between the book and the presentation that I'll be working a long time and making even more money. Get the book. It's a solid investment and you'll read it over again...I know I will.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 22, 2003
The Psychology of Persuasion is written for the person who wants to influence others. Hogan reveals more communication and influence secrets in one book than you might expect possible. The phallic paradigm of persuasion begins with the concept of Win/Win (which the author clearly believes in and repeats over and over throughout the text) and finishes with some very complex and advanced persuasion techniques that are difficult to describe in a book review. Having been in market research for seven years, I can tell you that his insights into what works and what doesn't is pretty accurate. I also learned a great deal I hadn't come across in my work with P&G. Specifically, the section about power words is worth a great deal to a person running their own business or for a salesperson. (It's also nice to have this information as a mother of a teenager!) The next information that is striking (and there are some basics in the book like building rapport, elementary sales tools, and the like that make this useful for beginners as well as those of us who use this material to make a living)is the detailed discussions about nonverbal communication and strategic movement. I've never seen discussions of strategic movement in any book and the body language components are mature and insightful. Everything seems well researched and ready for use. Another very nice benefit of this book is the subject of collecting intelligence. It seems that most everyone in the influence and persuasion professions have ignored this element and Hogan pulls a rabbit out of his hat here. Using simple examples, he shows how to really gather useful intelligence whether you are a marketer with a big budget or a small business person. The most exciting material is the second half of the book. Here Hogan describes advanced techniques of persuasion that, once again, I have never seen anyone discuss. What again seems like magic is described carefully and with a simple but scientific precision. Appropriate to news events of the year 2001, brainwashing is discussed in detail in the book and in light of current events, these revelations should be read by all. The Psychology of Persuasion is a fun read. It is written so that you can be more influential with your kids, your boss or your business dealings. The only drawback of this book was that most of the stories are about small business people. Those of us in corporate America have to extrapolate how to use these one on one tools, or small group strategies to the much larger audience of America and Western Europe. Aside from that, there isn't anything to complain about. This was a big win for me.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 10, 2001
Just because someone is sexy doesn't mean they can write but this book is amazing. Kevin Hogan gives away secret technique after technique about how to get people to do what you need them to do. I sell real estate in southern California and I can tell you that this book has dramatically improved my sales. I saw Kevin speak in a seminar in Sacramento and the book is almost as good as he is in person. I promise if you buy this book you will never see people the same. You will really understand how they think, how they decide things and how they buy. It's not boring mumbo jumbo like a college text. It's readable for real people.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted July 14, 2010
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