The Public Relations Handbook

The Public Relations Handbook

by Alison Theaker
     
 

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By tracing the history and development of public relations and using examples of strategies and campaigns as well as interviews, this book provides a comprehensive and detailed study of the theories and practices of public relations.

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Overview

By tracing the history and development of public relations and using examples of strategies and campaigns as well as interviews, this book provides a comprehensive and detailed study of the theories and practices of public relations.

Product Details

ISBN-13:
9780415598132
Publisher:
Taylor & Francis
Publication date:
10/07/2011
Series:
Media Practice Series
Pages:
504
Product dimensions:
0.67(w) x 0.97(h) x 3.30(d)

Related Subjects

Meet the Author

Alison Theaker has over 25 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students’ writing skills and the future of PR as a profession. She is now a PR coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at Birmingham City University and a Chief Examiner for the CIPR internal communications qualifications.

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