The Publisher's Direct Mail Handbook

by Bloomsbury Academic

Overview

This is the first reference volume devoted solely to the subject as it applies to the publishing industry.

Product Details

ISBN-13:	9780894950797
Publisher:	Bloomsbury Academic
Publication date:	12/31/1987
Series:	The Professional Editing and Publishing Series
Pages:	288
Product dimensions:	7.00(w) x 10.00(h) x 0.69(d)

About the Author

NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references including Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press.