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The Puma Story: The Remarkable Turnaround of an Endangered Species Into One of the World's Hottest Sportlifestyle Brands
     

The Puma Story: The Remarkable Turnaround of an Endangered Species Into One of the World's Hottest Sportlifestyle Brands

by Rolf-Herbert Peters
 

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One of the top sports brands in the world today, Puma is more than a maker of sportswear and shoes: it is a lifestyle label and fashion icon. Through unprecedented access to Puma archives and personalities, the author tells the extraordinary story of Puma's rise in the worlds of sport and fashion.

Overview

One of the top sports brands in the world today, Puma is more than a maker of sportswear and shoes: it is a lifestyle label and fashion icon. Through unprecedented access to Puma archives and personalities, the author tells the extraordinary story of Puma's rise in the worlds of sport and fashion.

Product Details

ISBN-13:
9781905736409
Publisher:
Cavendish, Marshall Corporation
Publication date:
04/01/2009
Pages:
240
Product dimensions:
6.40(w) x 9.30(h) x 0.90(d)

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