The Quick-and-Easy Web Site: Build a Web Presence for Your Business in One Day

Overview

Forget the complicated instructions and baffling techspeak found in other guides, The Quick-and-Easy Web Site gives you straightforward instruction on how to build a Web page that really delivers. It's simple. It's fast. And it's certain to take your small business to the next level.

Written for the small-business owner on the go, this book gets your Web site up and running in just one day. It walks you ...

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The Quick-and-Easy Web Site: Build a Web Presence for Your Business in One Day

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Overview

Forget the complicated instructions and baffling techspeak found in other guides, The Quick-and-Easy Web Site gives you straightforward instruction on how to build a Web page that really delivers. It's simple. It's fast. And it's certain to take your small business to the next level.

Written for the small-business owner on the go, this book gets your Web site up and running in just one day. It walks you through the five easy steps that will get your company the Internet attention it deserves. Learn how to:

  • Purchase your domain name
  • Write powerful Web content
  • Design your page's layout
  • Find a Web host
  • Publish your site
Once your new site goes active, you'll attract new customers in no time. This fast and effective guide puts you and your company where you belong-on the Web!

Paula Peters is the owner of Peters Writing Services, Inc., a firm that specializes in writing and designing marketing materials, including Web sites. She has written marketing materials for a variety of Fortune 500 companies across the globe and has published more than 50 articles, essays, and stories. The author of The Ultimate Marketing Toolkit, Peters also has taught thousands of entrepreneurs, leaders, and managers over the past 12 years.

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Product Details

  • ISBN-13: 9781598696462
  • Publisher: Adams Media Corporation
  • Publication date: 6/1/2008
  • Pages: 224
  • Sales rank: 813,961
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.62 (d)

Table of Contents


Introduction     vi
Why Does My Business Need a Web Site?     1
Plan a Web Site for Your Business     13
Step 1: Purchase Your Domain Name     39
Step 2: Write the Web Content     49
Step 3: Design the Page Layout     105
Step 4: Find a Web Host     127
Step 5: Publish the Web Site     133
Add Other Functions to Your Web Site     139
Market Your Business with Your New Web Site     159
When to Hire a Professional...and Why     185
Sample Web Sites     193
Permissions and Credits     212
About the Author     213
Index     214
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