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Political PsychologyIn this excellent study, Tali Mendelberg develops an original argument about the use of implicit racial appeals in political campaigns. She creatively deploys a variety of methods and offers important insights in whites' racial thinking and particularly into the ways modern politicians play upon anti-black racial prejudice and antagonism while retaining respectability. . . . The book is an important contribution to political psychology: a case study in one critical realm of politics (interracial or ethnic relations) of how affect and cognition interact with political culture, processes, incentives, and institutions to shape political behavior at both the elite and mass levels. Unusually for a study so thoroughly grounded in social science methods, the book also treats and links its arguments to the history of U.S. race relations, adding to its value.
— Robert Entman