WINNER: BOOK OF THE YEAR, GOLD MEDAL IN BUSINESS & ECONOMICS, FOREWORD REVIEWS
What makes places like Silicon Valley tick?
Can we replicate that magic in other places?
How do you foster innovation in your own networks?
Discover the answers in this groundbreaking book from two of the world's leading experts at the intersection of venture capital and global development. Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.
The authors argue that such ecosystems - what they call Rainforests - can only thrive when certain cultural behaviors unlock human potential. People in Rainforests belong to "tribes of trust" and follow a secret unwritten code: the Rules of the Rainforest. The theory of the Rainforest is influenced by several breakthrough ideas in academia, including insights on sociobiology from Harvard, economic transactions from the University of Chicago, design theory from Stanford, and the latest research in neuroscience and social network theory, among others.
With an unorthodox and entertaining narrative, the book reveals the mysterious mechanisms of Rainforests. Furthermore, the authors provide practical tools for readers to design, build, and sustain new innovation ecosystems. The Rainforest will transform the way you think about technology, business, and leadership.
Former Director and Senior Partner, McKinsey & Company
- Richard Foster
The Rainforest - a book filled with passion, energy and wisdom - bubbles over with energizing insights and practical advice for policymakers, entrepreneurs and venture capitalists around the world. Drawing on their deep experience as entrepreneurs and venture capitalists, as well as some of the most advanced research in the social and psychological sciences, Victor Hwang and Greg Horowitt use the analogy of the rainforest to clearly explain the complex evolutionary interactions that must exist.
Nobel Laureate in Economics, University of Chicago
- Prof. Ronald Coase
A well-written book with a valuable empirical and multi-disciplinary approach.
Founder and Managing Director of the Draper Fisher Jurvetson Rainforest
- Tim Draper
I thought I was planting seeds, but I have been planting weeds. This amazing book relates innovations to random propagations of life in the rainforest. I haven’t read a book this innovative since Bionomics.
...an insightful, forward-thinking assessment of what makes Silicon Valley tick.... engaging, highly creative... Hwang and Horowitt write with authority and wit, carefully backing up their theory with substantive examples. Readers get the feeling that the authors have unveiled a very big, important concept, one that could serve as the basis for intentionally, methodically developing other “rainforests” similar to Silicon Valley.
- Daryl Browne
Everyone's glooming and dooming, and this is literally the blueprint for the new world.
Victor W. Hwang and Greg Horowitt are venture capitalists and entrepreneurs headquartered in Silicon Valley. They are co-founders and Managing Directors of T2 Venture Capital, a firm that grows startups, invests capital, and assists the development of innovation economies worldwide. Their clients have included dozens of investors, governments, and corporations, including the World Bank, the U.S. Agency for International Development, and Cisco, among many others.