The Real Business of Photography [NOOK Book]

Overview


This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.
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The Real Business of Photography

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NOOK Book (eBook)
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Overview


This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.
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Product Details

  • ISBN-13: 9781581159882
  • Publisher: Skyhorse Publishing
  • Publication date: 5/1/2004
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 224
  • Sales rank: 1,339,760
  • File size: 875 KB

Meet the Author

Richard Weisgrau, a professional photographer, operated one of Philadelphia’s largest commercial photography studios for over fifteen years. He then served as executive director of ASMP (American Society of Media Photographers). He has negotiated within a continuum from the small services contract to major industry agreements and political deals. He has taught the subject nationwide and has published numerous books on the business side of photography, including The Real Business of Photography, The Photographer’s Guide to Negotiating, and Licensing Photography. He lives in Narbeth, Pennsylvania.

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Table of Contents

1 Strategic visioning 1
2 Stock or assignment? 13
3 Business planning 19
4 Financial management 37
5 Market research 63
6 Market position 77
7 Productive promotion 91
8 Networking markets 107
9 Sales management 115
10 Sales technique 125
11 Preparing the estimate 139
12 Closing the deal 157
13 Sales negotiating 173
14 Getting paid 197
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