The Real Estate Agent's Business Planner

Overview

Even the most skilled real estate agent can find herself struggling in between sales if she hasn't mapped out a solid business plan. Yet many agents overlook the importance of developing a long-term strategy. The Real Estate Agent's Business Planner offers you a fool-proof system for managing your business, showing you how to:

* Set up a strategy for getting through the "lean" months
* Prepare financial ...

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Overview

Even the most skilled real estate agent can find herself struggling in between sales if she hasn't mapped out a solid business plan. Yet many agents overlook the importance of developing a long-term strategy. The Real Estate Agent's Business Planner offers you a fool-proof system for managing your business, showing you how to:

* Set up a strategy for getting through the "lean" months
* Prepare financial projections and learn how to manage a fluctuating income
* Find creative ways to market yourself while staying within your budget
* Plan for association dues and other necessary expenses
* Create and review specific performance measurements
* And much more

The difference between an average real estate agent and a consistently top-selling producer is good business planning. Packed with easy-to-apply strategies, The Real Estate Agent's Business Planner provides you with a proven plan for success.

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What People Are Saying

From the Publisher

"""Bridget McCrea's new book is like having an experienced real estate pro as a mentor. It's packed with street smarts and sound advice on everything from personal tax planning to marketing yourself. If you're thinking about entering real estate or if you're already in the business and don't want to learn everything the hard way, this book is definitely for you."" -- Stephen Cook, Vice President, Public Affairs, National Association of Realtors

""The Real Estate Agent’s Business Planner should become the ""go-to"" resource for every real estate agent, both new and experienced."" -- David Fletcher, Founder and President, Agents Boot Camp, Inc.

""A solid, comprehensive guidebook on how to go from being a low-profit agent to a serious money success.""

-- Judith E. Dacey, CPA, nationally recognized small business consultant

""Bridget McCrea takes you beyond the core concepts of real estate business planning and goal setting, integrating key strategies in life planning, wealth accumulation, and financial independence. She captures the needs and challenges of the real estate professional, and has created a must-have comprehensive resource for new and established agents with most everything successful agents would need to tie the day-to-day transaction with achieving personal success and financial independence.""

-- Rich Arzaga, wealth planner with AIG Advisor Group in Walnut Creek, California

""A 'must read' for new and experienced sales associates who want the shortest path to success. Bridget McCrea's book provides the organization and plan...the sales associate need only add the commitment."" -- Darla Scott, Management Masters, Philadelphia"

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Product Details

  • ISBN-13: 9780814408469
  • Publisher: AMACOM
  • Publication date: 9/12/2008
  • Edition description: New Edition
  • Pages: 272
  • Sales rank: 369,140
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.57 (d)

Meet the Author

Bridget McCrea is a former Century 21 real estate agent who now covers real estate as a journalist for publications including Realtor Magazine, The Residential Specialist, and Florida Realtor. She won the Florida Magazine Association’s 2002 Best Feature Award and is the author of The Home Buyer’s Question and Answer Book and The Real Estate Agent’s Field Guide. She lives in Dunedin, Florida.

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Table of Contents

"Foreword

Acknowledgments

Chapter One: Taking Stock

The Whirlwind

Laying It All Out

Finding Value

The Real Deal

Chapter Two: Business Planning 101

Before You Start Writing Your Business Plan

Experience Pays

Figuring Your Commission

Outlining Your Key Goals

Outlining Your Business Plan

Stoking Growth

Chapter Three: Developing a Marketing Plan

Failing to Plan

Assessing the Competition

Creating Your Plan

Being Real Estate Specific

Getting Affordable

For Existing Agents

Chapter Four: Setting Goals and Objectives

Laying It Out

Food for Thought

Staying Fresh

Getting Personal

Chapter Five: Managing a Fluctuating Income

The Basics

Hurdling Challenges

Filling the Pipeline

Prospecting, Prospecting, Prospecting

Improving Market Knowledge

Getting Organized

Chapter Six: Tax Planning and Preparation

Taxing Matters

Streamlined System

Key Considerations

When and What to File

Hiring Help

Getting Going

Chapter Seven: Personal and Professional Development

Developing Professionally

Getting Credentialed

Growing Your Business

Setting Priorities

Start Now

Chapter Eight: Treat It Like a Business

Business Sense

Cash Is King

To Incorporate or Not?

Good Reasons

Reaping Rewards

On the Web

Walk the Walk

Chapter Nine: Long-Term Planning

Early Steps

Strategizing for Success

Other Considerations

The Long-Term View

Start Planning Today

Appendix A: Sample Business Plans

Sample Business Plan #1: New Agent

Sample Business Plan #2: Existing Agent

Appendix B: Business Plan Outline

Business-Planning Resources for Real Estate Agents"

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