The Real Truth about Social Media

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More About This Book

Overview

In The Real Truth About Social Media, Harr reveals the secrets to social media success. He shares invaluable lessons-and painful mistakes-forged from thousands of hours of in-the-trenches work with his clients. Filled with the latest research, actionable insights, case studies, valuable templates, and simple tips, The Real Truth will save you time, boost your business, and enrich your life. Learn the basics of social media in plain language: what it is, how it works, how we got here, and how you can benefit from it.  Explore twenty inspirational, real-world success studies and how they apply to your business and your life. Get the CEO's Success Toolkit, a veritable treasure trove of free and low-cost tools and resources to help you get the most out of social media. Discover a proven five-step formula for calculating the true ROI from your social media engagement.

Product Details

  • ISBN-13: 9781607463351
  • Publisher: FastPencil Premiere
  • Publication date: 10/15/2011
  • Pages: 119
  • Sales rank: 393,972
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Meet the Author

Eric Harr is widely regarded as one of the leading social strategists in the world. He is the founder and CEO of Resonate Social Media, a boutique social media agency in San Francisco, with clients ranging from small businesses to multinational corporations. He is a bestselling author, Emmy-nominated CBS-TV host, and the founding editorial director of VIV magazine, the world's first mass-market digital magazine. He is an international ambassador for CARE, a leading humanitarian organization. He lives in Marin County, California.

Table of Contents

Preface xi

Introduction xvii

1 A Lay of the Land 1

Facebook 2

Success Story: Virgin America 3

Twitter 4

Success Story: @wholefoods 6

You Tube 8

Success Story: "Moving Windmills" 9

Linked lN 10

Success Story: This Book 12

Blogs 13

Success Story: "Dell Hell" 14

Websites 17

2 What You Stand to Gain (and Lose) from Social Media 19

The Numbers 20

The Rewards 21

The Risk 27

Case Study: Wrong: Kenneth Cole. Right: Red Cross 28

3 Monumental Myth: Social Media is Media. Timeless Truth: Social Media is Relationships 31

The (Welcome) Demise of "Interruption Marketing" 33

"The Break-Up" 35

5 Things You Must do Before "Going Social" 36

4 Monumental Myth: Trust Your Instincts. Timeless Truth: Trust the Data 40

The Three Most Important Letters in Social Media 41

If You Aim at Nothing, You'll Hit it 42

The Metrics That Matter 44

Twitter 45

Facebook 49

You Tube 50

Your Website 51

5 Monumental Myth: Nice Guys Finish Last.

Timeless Truth: Nice Guys Finish First 56

Old-School Rules, New-School Technologies 57

6 Monumental Myth: There's a Sucker Born Every Minute Timeless Truth: What Goes Around Comes Around (And Stays Around) 62

All Tweets for All Eternity 64

The Law of Reciprocity 66

7 Monumental Myth: To Be Heard, Talk. Timeless Truth: To Be Heard, Listen 68

If Everyone is Talking, is Anyone Listening? 68

Since the Days of P.T. Bamum 70

Face Facts 71

Listen Up 71

Engage 72

Have Humility 72

Do the Right Thing 73

8 Monumental Myth: People Will Share Your Stuff. Timeless Truth: People Share Awesome Stuff 74

Make Meaning.... to Make Movements 75

Anatomy of a Consummately Viral Video: "Dancing Down the Aisle" 76

Social Media Success Stories 77

The New Vanguard of "Tipping Point Mavens" (TPMs) 83

9 Monumental Myth: Social Media is Easy.

Timeless Truth: Social Media is Hard (But Worth It!) 87

Social Media Success Story: Gary Vay-Ner-Chuck 89

Brand You: Build Your Personal Brand 91

10 Monumental Myth: Honesty and Transparency can be Bad for Business. Timeless Truth: Honesty and Transparency are Good for Business 92

The Heart of a Volunteer 94

Appendix A Quick Start Guide—10 Simple Steps to Social Media Success 97

Appendix B Social Media Policy Template 99

Appendix C Recommended Reading 107

Appendix D A CEO's "Success Toolkit" 109

Appendix E Social Media "Hall of Fame" 113

About the Author 119

Customer Reviews

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Sort by: Showing all of 2 Customer Reviews

  • Posted September 23, 2011

    A must read for anyone that enjoys Social Media

    This book is fabulous. Eric breaks it down in a way that allows someone who understands social media to appreciate it, and someone who is new to the world to understand it. He includes actionable insights so that individuals or businesses can take his knowledge and expand on their social media platforms.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted September 21, 2011

    Understanding Social Media at a Glance

    Eric really breaks down the different platforms in a way that someone new to social media can understand and someone who's been around can appreciate. Very good read that I'd recommend to anyone.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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