The Reality Test: Still Relying on Strategy?

Overview

How is it that the most carefully laid business strategies can go horribly wrong when put into practice? Robert Rowland Smith's answer, based on years of experience in high-level consultancy, is that "reality eats strategy for breakfast": strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality of life.

Robert Rowland Smith advises blue-chip companies, teaches at London's School of Life, and ...

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The Reality Test: Still relying on strategy?

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Overview

How is it that the most carefully laid business strategies can go horribly wrong when put into practice? Robert Rowland Smith's answer, based on years of experience in high-level consultancy, is that "reality eats strategy for breakfast": strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality of life.

Robert Rowland Smith advises blue-chip companies, teaches at London's School of Life, and writes, among other things, a regular column in the Sunday Times.

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Product Details

  • ISBN-13: 9781781251782
  • Publisher: Profile Books Limited
  • Publication date: 1/13/2015
  • Pages: 256

Meet the Author


Robert Rowland Smith was for seven years a Prize Fellow of All Souls College, Oxford. He now advises blue-chip companies, teaches at London's School of Life, and writes, among other things, a column on 'life lessons' in the Evening Standard and a regular column in the Sunday Times. He contributes to the Philosophy Bites podcast series and speaks regularly on BBC radio. His books Breakfast with Socrates and Driving with Plato have been widely translated.
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