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Reason
     

The Reason

by Lemar
 
Discovered through Fame Academy, the BBC's ill-fated and little-watched answer to Pop Idol, soul singer Lemar has gone on to surpass the longevity of most of his more highly publicized talent show counterparts over an impressively consistent five-year career. But while comparisons to the likes of Al Green

Overview

Discovered through Fame Academy, the BBC's ill-fated and little-watched answer to Pop Idol, soul singer Lemar has gone on to surpass the longevity of most of his more highly publicized talent show counterparts over an impressively consistent five-year career. But while comparisons to the likes of Al Green and Sam Cooke certainly helped to distance him from his less than credible beginnings, his brand of retro-soul, which sounded so fresh on 2003 debut Dedicated, has started to appear a little stale, especially when compared to the inventive club-friendly output of Chris Brown and Ne-Yo. Indeed, even Craig David stepped outside of his acoustic-based comfort zone to produce a few dancefloor-fillers for his recent Greatest Hits retrospective. But following the disappointing sales of his derivative '60s soul pastiche The Truth About Love, the Brit and MOBO Award-winner has opted for something a little more contemporary for his fourth studio album, The Reason. Recorded in Miami, Los Angeles, and Sweden with a hotshot team of producers including Soulshock & Karlin (Beyoncé), Salaam Remi (Britney Spears), and Jim Jonsin (Nelly), it's undoubtedly a more concerted effort to halt the worrying career slide that saw his previous single, "Tick Tock," scrape in at a lowly number 45. But rather than panicking and overloading its ten tracks with processed beats and Hi-NRG trance riffs, The Reason wisely plays it more subtle, bridging the gap between his old-fashioned previous output and a more modern electro-focused sound. So for every shimmering synth-led R&B number ("If She Knew"), there's an authentic attempt at Marvin Gaye-esque soul ("Not What You Say"), and for every Usher-inspired slow jam ("Wait Forever"), there's a crack at Little Richard-style bluesy jazz-pop ("Heartbreaker"). While The Reason's lack of originality still leaves Lemar searching for a full body of work that lives up to the standards of his vocal talents, its blend of old school and new school is a marked improvement on his previous vintage soulman routine, which should help to reverse his decreasing chart fortunes.

Product Details

Release Date:
11/24/2008
Label:
Sony/Bmg Int'l
UPC:
0886973398821
catalogNumber:
733988
Rank:
244969

Tracks

Album Credits

Performance Credits

Lemar   Primary Artist
Vincent Henry   Saxophone
Salaam Remi   Bass,Guitar,Drums
Derrick McKenzie   Drums
Daniel Lemma   Background Vocals
Jim Beanz   Background Vocals
Erik Arvinder   Strings
Mathias Wollo   Acoustic Guitar,Bass,Background Vocals

Technical Credits

Louis Biancaniello   Producer
Cutfather   Producer
Joe Gonzalez   Engineer
Bill Malina   Engineer
Salaam Remi   Arranger,Producer
Fitzgerald Scott   Vocal Arrangements,Vocal Producer
Soulshock   Arranger,Producer,Vocal Arrangements,Instrumentation
Simon Hale   String Arrangements
Sam Watters   Producer,Engineer,Vocal Arrangements
James M. Wisner   Engineer
Daniel Lemma   Vocal Arrangements,Vocal Producer
Jim Jonsin   Producer
Jack Splash   Arranger,Producer,Instrumentation
Claude Kelly   Vocal Arrangements,Vocal Producer
Jim Beanz   Producer,Vocal Arrangements,Vocal Producer
Mathias Wollo   Arranger,Programming,Producer,Vocal Arrangements,Vocal Producer
Franklin Emmanuel Socorro   Engineer

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