The Red Riviera: Gender, Tourism, and Postsocialism on the Black Sea / Edition 1

The Red Riviera: Gender, Tourism, and Postsocialism on the Black Sea / Edition 1

by Kristen Ghodsee
     
 

ISBN-10: 0822336626

ISBN-13: 9780822336624

Pub. Date: 11/02/2005

Publisher: Duke University Press Books

This compelling ethnography of women working in Bulgaria’s popular sea and ski resorts challenges the idea that women have consistently fared worse than men in Eastern Europe’s transition from socialism to a market economy. For decades western European tourists have flocked to Bulgaria’s beautiful beaches and mountains; tourism is today one of the

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Overview

This compelling ethnography of women working in Bulgaria’s popular sea and ski resorts challenges the idea that women have consistently fared worse than men in Eastern Europe’s transition from socialism to a market economy. For decades western European tourists have flocked to Bulgaria’s beautiful beaches and mountains; tourism is today one of the few successful—and expanding—sectors of the country’s economy. Even at the highest levels of management, employment in the tourism industry has long been dominated by women. Kristen Ghodsee explains why this is and how women working in the industry have successfully negotiated their way through Bulgaria’s capitalist transformation while the fortunes of most of the population have plummeted. She highlights how, prior to 1989, the communist planners sought to create full employment for all at the same time that they steered women into the service sector. The women given jobs in tourism obtained higher educations, foreign language skills, and experiences working with Westerners, all of which positioned them to take advantage of the institutional changes eventually brought about by privatization.

Interspersed throughout The Red Riviera are vivid examinations of the lives of Bulgarian women, including a waitress, a tour operator, a chef, a maid, a receptionist, and a travel agent. Through these women’s stories, Ghodsee describes their employment prior to 1989 and after. She considers the postsocialist forces that have shaped the tourist industry over the past fifteen years: the emergence of a new democratic state, the small but increasing interest of foreign investors and transnational corporations, and the proliferation of ngos. Ghodsee suggests that many of the ngos, by insisting that Bulgarian women are necessarily disenfranchised, ignore their significant professional successes.

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Product Details

ISBN-13:
9780822336624
Publisher:
Duke University Press Books
Publication date:
11/02/2005
Series:
Next Wave: New Directions in Women's Studies
Edition description:
New Edition
Pages:
240
Sales rank:
531,223
Product dimensions:
6.00(w) x 9.13(h) x (d)

Related Subjects

Table of Contents

Acknowledgments ix

Introduction 1

1. Shattered Windows, Broken Lives 21

2. Making Mitko Tall 43

3. The Red Riviera 76

4. To the Wolves: Tourism and Economic Transformation 115

5. Feminism-by-Design 151

Appendix A: Tables 175

Appendix B: Formal Interviews 182

Notes 189

Glossary 209

Selected Bibliography 211

Index 223

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